2010 Volvo C30 R-Design

After the Swedish automaker Volvo unveiled the 2010 C30 , the safety conscious car builder has also taken the wraps off of the new C30 R-Design, an iteration of the Volvo hatchback intended for those consumers who are looking for a much sportier ride, and they will be able to get their first look at the upcoming Frankfurt Motor Show before the car goes on sale early in 2010.

Volvo C30 R-Design

When designing the new C30 R-Design, Volvo’s engineers paid special attention to the C30’s structure and steering hidden underneath the hot hatch’s five spoke Cratus wheels. The driver inputs are now much more precise thanks to the installation of stiffer bushings and a 10% quicker steering rack ratio. The C30 R-Design has a firmer ride thanks to 30% stiffer springs in the suspension to promote the car’s poise for enthusiastic driving. The new mono tube shock absorbers have been stiffened as well in order to match the new coils and were chosen for their ability to build up pressure much more quickly. Even the car’s sway bars have been stiffened in order to reduce any tendency for the C30 to lean into corners.

Volvo C30 R-Design

The new sport chassis has made the C30 R-Design a better balanced and much more agile car. Driving feel is more distinct and feedback from the wheels are much more precise, promoting a more engaging experience when behind the wheel.

The sporty C50 T5 R-Design starts at just $26,950.

Press release after the jump.

Press release

The Volvo C30 R-Design is the nearest thing to a dedicated sports car in the Volvo model range. The new chassis is considerably sharper, with stiffer, more distinct properties. And the exclusive extra equipment gives the C30 R-Design just the right attitude.

The biggest changes in the new Volvo C30 R-Design, which make its debut at the Frankfurt Motor Show in mid-September, are actually hidden beneath the skin. Despite the car’s extrovert body kit and design cues. Because it is the chassis and the steering that have been the main focus of attention. All with the aim of creating a sporty driving experience and a sophisticated feeling of comfort to match the very best.

"The new R-Design chassis builds further on the success of the sport chassis introduced in the Volvo S80 Volvo S80 earlier in 2009. Although the actual properties differ between these two car categories, we’ve had plenty of good experience on which to build further in the Volvo C30," says Stefan Sällqvist, manager Vehicle Dynamics at Volvo Cars.

Significant changes to the sport chassis

Volvo C30 R-Design

In order to meet the high standards, the R-Design chassis has been modified in several areas. The steering is more precise owing to the installation of stiffer bushings. The steering ratio is lower, giving 10 % faster response to steering wheel input. Spring stiffness has been increased by no less than 30 % in order to increase the car’s poise in enthusiastic driving. The dampers too are stiffer and are now of the exclusive mono-tube type that builds up pressure much more quickly. The roll stabilizers are stiffer to reduce any leaning tendency when taking corners.

The new sport chassis has made the C30 R-Design a better-balanced and more agile car. Road contact is more distinct and feedback from the wheels is faster and clearer, promoting a more alert feeling while driving. And that is something that also benefits safety.

"The driver should feel confident that the car will behave exactly as expected. That is an important part of our safety focus when we develop new chassis. This feeling of security also means the driver can fully enjoy the sporty driving characteristics," says Stefan Sällqvist,

Good test results, clear differences

Volvo C30 R-Design

Volvo’s chassis experts have put the new R-Design chassis through a regime of intensive tests throughout Europe. On narrow, twisting lanes in England. At high speed on the German autobahn. On icy winter roads in the very north of Scandinavia. And the results are highly gratifying.

"A customer who test-drives the new C30 R-Design will immediately feel the difference. Even before the car has covered fifty metres, the driver will be aware of the crisp steering and the distinct chassis response. We are very pleased with the result and have considerable hope that keen drivers will feel the same way," continues Stefan Sällqvist.

New colour-matched body kit

The most noticeable design change is an all-new body kit featuring a redesigned front and rear. The body kit is painted the same colour as the rest of the body, giving a visual impression that the car has been lowered by much more than the actual 10 mm reduction in ride height. The new C30 R-Design is also equipped with five-spoke Cratus wheels, just like the rest of the R-Design range. The interior is now available with dramatic new black upholstery as an alternative.

Volvo C30 R-Design

C30 R-Design - an overview

The R-Design package allows customers the option of choosing between seven exterior body colours and offers a range of specially designed exterior and interior details.

Exterior:

  • R-Design badge in the grille
  • Grille and door mirror housings in special silk metal finish
  • Body kit with front and rear spoilers, lower door trim moulding and side-skirts colour-matched to the rest of the body
  • New 17-inch five-spoke Cratus aluminium wheels (18-inch optional)
  • Tailgate spoiler
  • Visible chrome-plated sports tailpipes (90 mm)

Interior:

  • Upholstery in two colour combinations: cream-coloured leather with sides in dark grey Flex-Tec, or off-black leather with edges in off-black (new)
  • Embossed R-Design emblem in the front seats
  • R-Design centre stack and panel inserts
  • Gear lever knob trimmed in leather and aluminium
  • Sports pedals in aluminium, with rubber ribs
  • Sports steering wheel trimmed in leather, with R-Design emblem
  • Blue speedometer and rev counter gauges
  • Textile floor mats with contrasting piping

 

R-Design attracts new customers

The R-Design sales version has been designed for the discerning younger customer segment that is looking for a personalised car with an exclusive, sporty nature. At the same time, R-Design has become a way for Volvo Cars to boost the company’s attractiveness as a brand and to enhance a more emotive connection to its products. And customer surveys show that this strategy is paying off. On some markets, no less than 80 % of all C30 customers choose R-Design. A large proportion of these customers are under 35 years old. More than in any other instance, these are customers who have come from a different car make.

 

Volvo C30 R-Design

"What has enticed these customers to Volvo are the design and attitude of the R-Design model. In this way, R-Design has helped both increase our sales and bring down the average age of our customer base, both of which are very positive moves," says Lennart Stegland, president of Volvo Special Vehicles.


7 comments:

Very attractive looking Volvo. I love its sleek body paint; it brings more appeal to
the vehicle. Cool headlamps! smiley

It looks so luscious on its body paint, and it is really noticeable on that. Moreover, I’m glad that it also has a very comfortable and cozy interior as well as an efficient and powerful engine.

Impressive enough though I’ve seen lots of design like that, and I think it is much better if they also add some interior pictures of it. Anyway, the new color-matched body kit of it is quite stunning. 

I’m impressed with the significant changes on this C30. Its previous look is already stunning but with its new looks now, I can say that it is much more a good-looking car. So amazing on its redesigned body.

It looks so classy and sophisticated on its glossy body paint. Though this car had a simple platform and styling, I still have this for myself for the fact that I could drive it in any occasion.

Slap the Focus RS motor and drive-train in there. The RS doesn’t have AWD and it does just fine.

The most irritating part is the that the focus RS has a Volvo engine, it basically is a C30 R with the body of a focus. My guess is the bean counters don’t see a case for it but it would go very far in giving the model a lot of credibility, its always had the looks but its just been lacking in the driving experience.

*Registration is required to post in this forum

Back to top