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2010 Volvo XC60 R-Design

Volvo is set to reveal this R-Design version of the XC60 SUV . The new high performance crossover will be on display September 17th at the Frankfurt Motor Show. This rendering accentuates the hot rod’s muscular curves and stretched rear corners. Color matching is the of the major themes of the R-Design package, and with that bold a shade of red, why not slather it everywhere, except for the satin metal mirror housings and flush mounted roof rails of course. The Volvo design team decided to use a little bit of chrome to highlight the grill and air intakes.

Just like the running boards, the signature wheels wear XC engraving. The rims are five spoke Cratus aluminium rolling stock and are unique for the R-Design models. The standard XC wheel measures 18 inches in diameter, but on the R-Design, you get 20s as part of the purposeful and bold appearance. You need a wheel that large to fill the wheel well of an XC with standard ride height, maintaining that all important ground clearance that is so important for off-roading.

The interior will be made up of a dark color scheme centralized by a vertical center stack with a round interface in the middle and sport seats that are said to be “for cornering.” With all of the options in the aftermarket for tuning a slightly larger method of transportation, it is nice to see that the factory has already looked at a red-hot version. Like most styling exercises from the Swedish automaker, the XC 60 R-Design Concept should be even better looking in real life.

Prices will start at just $39,000 for the XC60 T6 model, from $42,400 for a standard XC60 and for the R-Design package customers will have to pay an extra $3,900.

Customers will have the possibility to choose from three additional packages: climate package ($1000) which includes heated front and rear seats, heated windshield washer nozzles, and rain sensing wipers; the multimedia package ($2700) with a premium audio system, navigation with real time traffic updates, and a rearview camera; and the technology package ($1700) that includes adaptive cruise control, collision warning with automatic braking, driver alert control, and lane departure warning.

Press release after the jump.

Press release

The Volvo XC60 R-Design makes a clear statement about true driving pleasure, a young, energetic attitude and confident success. A sporty chassis and even more direct steering ensure the driving experience matches the sporty appearance.

The Volvo XC60 is a car that has already carved out a solid market share in the premium sport cross-over segment. With its muscular curves and sharply contoured tail lamps, it attracts attention wherever it goes. The new R-Design option pack that will be presented at the Frankfurt Motor Show 2009 gives the car an even more purposeful and bold appearance.

"The R-Design model boosts the XC60’s already sporty aura and gives the car an even more refined character in terms of both driving experience and design. These are properties that we know appeal to the discerning buyers of this type of cars," says Lennart Stegland, president of Volvo Special Vehicles.

Confident exterior

Volvo XC60 R-Design

On the outside it is easy to recognise those typical R-Design attributes: door mirror housings, trim mouldings and décor trim in matte silk metal finish, skid-plates and twin chrome tailpipes. The five-spoke Cratus aluminium wheels are also unique for the R-Design models. In standard form they measure 18 inches but there is also the option of a stunning 20-inch. This dimension is new to the Volvo XC60 and is only available with the R-Design pack.

Another new feature is that the lower section of the car is now colour-matched to the rest of the body on the XC60 R-Design, instead of the matte black execution of the standard model. This creates the impression that the car sits closer to the ground and gives it a more dynamic look - even though ground clearance remains unchanged.

Thrilling driving experience with excellent comfort

The R-Design chassis is stiffer, features stronger damping and has more distinct driving properties - without impacting too much on ride comfort. All passengers can still enjoy a long and pleasant ride on any type of road surface. Further, the fact that the chassis has not been lowered ensures that the XC60 R-Design maintains its ground clearance for off-road capability.

The new, more direct steering gear also significantly contributes to the driving experience. Owing to faster steering response, the driver benefits from a more alert car behaviour and more precise communication with the road surface. This in turn gives the driver the confidence to push the car to its limits and fully enjoy the sporty capabilities of the XC60 R-Design.

Modern and exclusive interior

Volvo XC60 R-Design

Inside the car, exclusive metal finish is the dominant theme, with aluminium inserts in the steering wheel, door mouldings and the iconic centre stack. The sports pedals are made of brushed aluminium, with rubber inserts for precise grip, feel and control.

The elegant dark centre stack features a décor with a circular pattern that expands outwards in a dynamic way. This pattern also reoccurs in the oblique striping of the sculpted, duo-tone seats. Further, the seats are available with the choice of two colour combinations, with light beige or dark black as the main theme.

The front seats feature an advanced seat design with two firmness levels in both the backrest and seat cushions, thus providing a body hugging yet comfortable seating position during inspired driving. The sports steering wheel trimmed with perforated leather and featuring the engraved R-Design emblem is a constant reminder to the driver of the car’s special character and excellent driving properties.

Volvo XC60 R-Design - An overview

Exterior:

  • Grille in silk metal finish with R-Design badge
  • Front fog lamp décor in silk metal finish
  • Door mirror housings in silk metal finish
  • Five-spoke 18-inch aluminium wheels - Cratus (20 inch optional)
  • Sill mouldings in aluminium look
  • Twin chromed tailpipes
  • Colour-matched lower body mouldings.
  • Chrome-plated rear skid-plate with black mesh
  • Sport chassis
  • 7 body colours to choose between including the R-Design unique colour Passion red

Interior:

  • Sport seats for great cornering support and comfort 
  • Unique upholstery in smooth leather with a choice of two colour combinations: off-black with soft beige inserts or vice versa
  • Embossed R-Design emblem in the front backrests.
  • Watch Dial instrument with blue gauges, unique to the R-Design model
  • R-Design sports steering wheel trimmed in perforated leather
  • Sports pedals in aluminium
  • R-Design centre stack trim with a unique décor pattern
  • Gear selector trimmed with perforated leather
  • Off-black sports mats

 

R-Design a success for Volvo Cars

R-Design was launched in 2007 to satisfy the immense interest among younger car buyers, in particular, who want to equip their cars with sporty, personalised options. With R-Design, they got access to tastefully composed options packages featuring exclusive design details and thrilling sport chassis.

Today R-Design is found across almost the entire Volvo product range in the C30, S40, V50, S80, V70, XC60 and XC90 models.

"R-Design has been a great success for Volvo Cars. This sporty, exclusive sales version has helped us attract new customer groups who would perhaps not otherwise have chosen Volvo. The introduction of the XC60 R-Design shows clearly how strongly we believe in this concept and we have noted considerable pre-launch interest in this product from our markets," says Lennart Stegland, president of Volvo Special Vehicles.




2 comments:

It doesn’t have the nice direct steering, firm but easy brakes, and so on. It had an excellent adjustable suspension, sounded good, and looked great. It was also no match for the aforementioned models. The AMG and S4 coasted more, were sportier, and significantly quicker. Even the later models like the 330i, C350, or IS350 were more than enough to compete.

looks good, subtle. the XC60 and Q5 both got it going right now. Both look great on the road and both seem like fantastic all around CUV. Volvo needs to bring some of this competence back into their cars so they’re just as relevant in their respective fields.

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