Jaguar and Land Rover Get a Brighter Future

It is now official, Jaguar and Land Rover is now property of the Indian automotive firm Tata. Although terms of the deal was announced back in March, the $2.3 billion cash transaction has now taken place.

Some of the British public were skeptical of a deal that sold two of the country’s most respected premium car brands to a conglomerate mostly known for budget-minded automobiles (most recently shocking the world with the Tata Nano – the world’s cheapest car aimed at emerging markets.) But officials in the distribution and dealer network are excited. Under Ford ownership, their feeling was that Aston Martin was like the big step-brother who got all the attention. They were stopped from building more sports car models because of skinny Ford budgets or a direct conflict with Aston. Now that they are the crown jewel for Tata, Jaguar should get a cash infusion that can now be used to build the performance cars that were nixed under Ford.