What is wrong with Ford in North America?

Ford has not been doing well lately in its home territory. Ford North American sales have been declining for years and brands like Land Rover, Aston Martin and Jaguar have already been sold to generate money but did it work?

It is not working because Ford is not offering its customer what it really wants; rather it is offering them what Ford wants

Ford has been seeing a huge sales profit in the European and Asian markets but not in its own soil for many reasons, and it might not see a profit for a long time.

Ford has been producing great cars in Europe. They have been selling the Mondeo model for a long time and it is the bread and butter for the Ford Company’s European division. Ford has been producing competitive products to compete with it is European rivals for decades and they have been very successful for many reasons; more fuel efficient cars with a high mileage since gas prices always been high in Europe compared to US, engines are much smaller over in Europe than here so then why cant Ford do same in America.

Ford has been playing the three monkeys in the US and it has always assumed that gas prices will stay low and Americans will never give up their big SUV and pick up trucks for a small fuel efficient vehicles, but they got it wrong and never learned that history repeats itself. During 70’s gas prices were high and many people in America started to buy Toyota and Honda since than imports cars gained a reputation for being reliable and fuel efficient over their domestic rivals.

Ford has nobody but blame itself, they have the resources and knowledge to avoid huge loses in the US market but it didn’t because they didn’t listen to their management team. If Ford ever asked its European division managers to come up with a plan to improve it’s car in the American market I am sure they could have come up with a better plan to avoid low product sales and stay as a number two auto maker in the world stage. I don’t think it is too late for Ford it can still bounce back and keep Henry Ford’s dreams alive for decades to come.