Mercedes current lineup of two compact cars will be doubling. Two new distinct Mercedes-Benz cars will soon join the A and B-Class. Daimler Chairman, Dr. Dieter Zetsche, is referring to these compacts as “premium cars” that will have a focus on fuel efficiency.
To facilitate the new production, Mercedes will make a €600 million investment in its small car facility in Germany as well as build a new plant in Hungary. Although no production dates have been set for the new cars, the development commitments by Mercedes-Benz make production almost certain.
In the global market, premium cars are traditionally reserved for vehicles that are larger, faster, and thirstier than the mainstream. Mercedes commitment to small cars that also have an emphasis on luxury may signify a permanent global shift in focusing on fuel efficiency.