Volkswagen revealed its first all-new Gol in almost 14 years. This Brazilian-made subcompact has been the cornerstone of keeping VW the most popular brand in South America. Brasil is VW’s second largest foreign market behind China, and after already selling around 5.7 million of the two previous generations of Gols, they want to make sure they build the right car. Because of this, Gol has some parts specifically designed for the South American market, including the ability to be driven on any mixture of gasoline and ethanol, due to local’s dependency on fuel from sugarcane.
Volkswagen has a history of building cars specifically for Brazil and the rest of the South American market. The Gol is one of the first of the Brazilian cars to be built and sold in other markets, including China, and the next generation is likely to follow suit.