Nissan is gearing up to be a major player at the 13th Beijing International Auto Show and it’s bringing the New Sedan Concept to showcase its commitment in the world’s biggest and most dynamic auto market. It’s not easy to impress a market as large and diverse as China . That’s why its of importance for a lot of automakers to put their best foot forward in presenting prospective vehicles that will enter the market. First impressions last, and that is no more important than among the Chinese.
That seems to be the approach Nissan is taking with the presentation of the New Sedan Concept. Following in the footsteps of the Friend-ME Concept that debuted last year at Auto Shanghai, the Japanese company wants to make an even bigger impression with the New Sedan Concept, largely because the prototype could very well translate into a production version if reception for the concept is as good as Nissan hopes.
Fortunately, Nissan Design China (NDC), the company’s newest global design center located in Beijing, did the work on the New Sedan Concept so at least it should have the market’s pulse in on it.
Updated 04/14/2014: Nissan unveiled a new teaser video of the future sedan concept that will be unveiled later this month at the Beijing Auto Show.
Click past the jump to read more about the 2013 Nissan Friend-ME Concept.