Anyone who rides a motorcycle knows that it is always safest to wear a full set of leathers – jacket, gloves, pants and boots – when you ride. Believe it or not, leathers actually can be the only thing protecting your skin from nasty road burn, and can even save your life in some severe cases. Well, some people tend to forget, or just feel silly wearing them – myself included – and we need a little reminding that everything is better in leather.
Well, with England getting ready for national Ride to Work Day on June 18th, local TV stations are running ads reminding bikers of safety, including the importance of leather. Instead of giving us a graphic video about the dangers of road rash, one commercial goes exactly the opposite ways by using a double entendre to burn the need for leather in our minds.
The opening scene is bad enough, using key phrases like “doing it,” “leather,” and “wearing protection” at various points. Only to find out that [ha ha] we’re talking about motorcycle leathers protecting you while you “do it” [ride a motorcycle]. Well, at least somewhat… The last scene takes the entendre the other direction, and… Well, you’ll just have to watch the above video to find out.
As you probably already know, May is the motorcycle awareness month. But before we start asking other people using the road to look out for us, we must make sure we have taken all the possible safety measures. So Nelson Nunez, Michael Nunez and Rosemarie Lennon have put together a video about the 11 most important steps that need to be covered for your own safety and that of the people around you: get trained, wear a helmet, wear protective clothing, brake carefully, approach intersections cautiously, pass carefully, keep your distance, avoid riding in rain, never ride side-by-side, approach curves cautiously and never drink and drive. Also, their must-have biker list includes: a license, a helmet, protective clothing, extreme caution and reflective tape and stickers. Good luck out there!
Organizer of the Phoenix Motorcycle Riders Group, John Fox has produced a video promoting the Worldwide Motorcycle Awareness Ride held on May 23rd. Starting from the idea that they have to help traffic participants understand why they need to be more aware of motorcycles, they’ve done this:
Here’s a video from the Swedish Motorcycle Association that takes a different approach towards awareness regarding bikers. Starting from the question “are we invisible?” they’ve put together a scenario showing people acting as such. See it for yourself, but wait till the very end.
Great Britain has started a motorcycle safety campaign in an attempt to reduce the number of casualties involving bikers and an awareness video was released to suggest motorists to look out for motorcyclists. Starting from the idea that drivers are most likely to look out twice for bikers if they actually know one personally, the video shows riders with accessories that would make even Rio de Janeiro carnival participants envious. See it for yourself.
Heavy drinking bikers need no special occasion to get their act together, but now that the holidays are knocking on our doors, alcohol can turn into the greatest obstacle for riders. Therefore, the Salvador Association in Portugal has commissioned an add campaign against drinking and riding. This one here is the advertisement we like the most so if you like it too when you’re sober, make sure you also do so when the jingle bells go crazy. Don’t be that guy!
Five times 500cc World Champion Mick Doohan stars in the latest video created by the Motor Accident Commission in South Australia. His line is “If I’d faced the same obstacles on the race track that you do on the road, I’d probably be dead!” and it comes at the end of a series of real crashes worsened by the presence of obstacles that riders racing on the road often happen to meet and with the most painful and sometimes tragic results. This turns the attached video in one of the best motorcycle safety ads we’ve seen in a long time – subtle and yet full of essence.
Through this video, the American Motorcyclist Association sends a message to all drivers to “watch out, you don’t know who may be on that motorcycle.” I say just don’t be the guy in that car regardless of the odds to actually meet the rider any time soon because most of them don’t get to live for payback time.
If you were thinking about this dentist, you were close although not close enough.
With the beginning of the year’s new motorcycle season we start seeing new safety ads addressed either to traffic participants or to motorcyclists themselves. Some better than others, the ads have the clear purpose of both making people aware that bikers exist and to determine these lasts to consider each possible danger when riding just so that they don’t end up in the statistics.
The first ad is from Belgium and the second from Germany. I simply can’t decide which one is better.