Valentino Rossi will continue being the image of Dainesse for 2008 only that the motorcycle clothing producer intends on widening its audience and it so brings Alessia Piovan alongside the MotoGP racer in a concept entitled “Dainesse Lifestyle”.
There is an entire campaign going on, but this new partnership promises to make Dainesse even more desired among motorcycle riders and not only. This is where the young cinema star enters the scene.
Photographer Toni Thorimbert intended on catching scenes of daily life activities and it so brings the products even closer to your heart. The idea was perfect considering the fact that if Valentino would have been on its wheels, we’ll be all looking at the bike, not the riding equipment. We can only guess what game they are playing.
I was asked a few days ago, why are there so few songs featuring two wheelers? When I discovered this video on YouTube, I understood right away why is that. Frankly, I do not know how to comment on this video without bursting in a sarcastic laugh.
I am sure that Boro Majstorovic was a phenomenal success in the folk dances of his country (Serbia apparently), but come on! "Kavasaki"? Is this supposed to be a nice tribute to the green mark? By misspelling the brand’s name?
I’m really curious if Kawasaki’s chairman value this kind of publicity. Anyway, I must admit that this video has the virtue of a good laugh.