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Behind the scenes: Ducati’s great video ads
 
Ever wondered how official motorcycle videos are made? We did too and came to find that it is a great deal of work now that Ducati released the backstage videos for two of their 2010 models, the Ducati 1198 and Ducati Hypermotard 1100. Remember that these are professional riders performing on closed courses and there’s still a great deal of risk for the guys with the cameras as they are often filming/photographing skids and slides with themselves as targets. Follow the jump to see how the Italians from Ducati make their motorcycle videos. Full story Video: 2010 Ducati Hypermotard 796
Close Up 2010 Ducati Stradaperta spy shots
The motorcycle press is restless in speculating about the upcoming Ducati Stradaperta or “the next Hypermotard” and the abundance of spy shots does help at maintaining people’s awareness in what this model is concerned until it is finally unveiled at the EICMA show in Milan this November. These are probably the best spy shots ever and they reveal an entirely digital dash (we hope that GPS will carry on the production bike) as well as Hypermotard features such as the signal lights integrated into the hand-guards, just to mention a nice detail that caught our attention. Still, most of the bike is covered in tape, but that doesn’t stop us from imagining the beautiful Italian curves underneath. We’re just glad the angry face was kept and can’t wait for the official unveiling.
Ducati to unveil 2010 Hypermotard 796
Ducati recently confirmed that a mid-sized Hypermotard is on the way and – according to MCN – it will be unveiled next week. The entirely new bike is supposed to be powered by the 696cc air-cooled V-twin currently found on the middleweight Monster, but nothing is sure until Ducati takes the wraps off the new model next weekend. Drawing inspiration from the current 1100/1100S Hypermotards, the new model should be a much lighter and very nimble motorcycle capable of performing well both during urban adventures and track riding sessions alike. The engine should be tuned for more low-to-mid rpm power and that always gives riders a rush. Still, we should wait until Ducati finally releases some official info about this model. To be continued… Ducati Hypermotard as Mototerminators
We’ve long been craving to find which specific motorcycle could have possibly met the demands necessary to shoot the kind of action footage used for Terminator Salvation and not in a thousand years would the Ducati Hypermotard 1100 have emerged from our apocalyptic images-intoxicated brains. Yet, the answer was always there only that we couldn’t pass over the Ducati’s impeccable finishing and spot the very essence of the bike. See video after the jump. Full story
Jim Carrey rides a Ducati Hypermotard 1100 in “Yes Man”
Ducati Hypermotard and Multistrada now in white
Ducati introduces the pearl white color for the Hypermotard and Multistrada motorcycles. These two models are latest to receive the now famous Ducati color which has already made the Ducati 848 and Ducati 696 sell with even greater success. The fiery Red Ducati color will only cover the frame while the new carbon-grey finish is applied to the outer engine castings of the simple Hypermotard 1100. On the Multistrada 1100, only the “S” will feature the Ducati pearl white livery. The new shade contrasts with the frame’s racing grey and with the racing-like carbon-fiber components which are present on this model, making it as classy as it is sporty. Ducati plans on presenting the two models at the International Motorcycle Show in Cologne (October), even though they will start being sold this month. Full story Hypermotard vs Caterham, just for the hell of it!
We’ve come across this video which is all about the never ending fight between a four wheel and a two wheel machine. With this occasion, the new Caterham R500 with its 263 hp and 506 kg challenges the Ducati Hypermotard 1100 S having 95 hp and under 180 kg. You don’t have to blink too much in order to see that it is all about the spectacle. Skids, takeovers, you name it, you have it. I personally like the ironic ending although I was supporting the Ducati.
Ducati Hypermotard 1100 Insane Riding
Ducati Hypermotard Premiere June 29-30
Some news from Ducati North America Now is your chance to experience the Hypermotard at your local dealership at the Hypermotard Premiere Friday, June 29 & Saturday, June 30. Join for the reveal of the Hypermotard 1100 S and sign up for a demo ride. The Hypermotard features aggressive ’motard’ styling and stance combine with Ducati sportbike technology to deliver the best of both worlds. With a riding position that ensures total control, the exceptionally slim and incredibly light (...) > Full story
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