Planned to take place on the 16th of July, 2008 Ride to Work Day will be backed by celebrities such as Paddy McGuiness, TV presenter Dominic Littlewood together with DJ and record producer Carl Cox.
The idea is as simple as it can get: on July 16 you worm up your bike’s engine, get your riding gear on and get to your place of work. Why? This way, car drivers who also go to work will notice the freer intersections, how fast you got at work and even start thinking on how you’ve also consumed less gas in your way there. Isn’t that great? In a perfect world we’d all be riding motorcycle.
Motorcycle Industry Association (MCIA) gets all the credit for the idea and its results which, by the way, get more and more significant each year.