We all thought the Buell brand was dead and gone, but it seems we haven’t seen the end of it yet as a recently issued announcement says the name will be associated with motorcycle racing in the near future. This is the result of Erik Buell leaving Harley-Davidson and establishing Erik Buell Racing with support from Harley-Davidson Motor Company.
Erik Buell Racing will be based at the Buell factory in East Troy, Wisconsin and supply the Buell 1125R to racing teams. This means meeting racing regulations and keeping part of the workforce previously engaged in producing American sportsbike. But most importantly, we’ll be hearing from Buell in the future when, hopefully, they’ll be winning races.
Press release is attached after the jump.
ERIK BUELL ESTABLISHES ERIK BUELL RACING
New Venture Will Build Buell 1125R-based Racing Motorcycles and Supply Parts
Milwaukee, Wis. (November 20, 2009) - Harley-Davidson, Inc. (NYSE:HOG) announced today that following the company’s recent decision to discontinue the Buell motorcycle product line, Erik Buell, Chairman and Chief Technical Officer of Buell Motorcycle Company, will leave the company to establish Erik Buell Racing, an independent motorcycle race shop.
Erik Buell Racing will specialize in the supply of race-use-only Buell motorcycle parts and race preparation services for engines and motorcycles, and the building and sale of Buell® 1125R-based race-use-only motorcycles under license from Harley-Davidson, as well as providing technical support to racers of Buell motorcycles.
"I’m looking forward to helping Buell racers keep their bikes flying," said Erik Buell. "We’ve got some exciting race development projects in the works and it will mean a lot to me personally to see Buell racers competing for wins and championships in the 2010 season and beyond."
"I’m pleased that Harley-Davidson is assisting Erik in establishing this business to continue supporting the racing efforts he has had so much passion for over the years," said Buell President and COO Jon Flickinger. "Harley-Davidson and the Buell Motorcycle Company will always be proud of their affiliation with Erik, and we wish him well in this new endeavor to support Buell racers."
Erik Buell Racing will be based in East Troy, Wisconsin and will be staffed by Erik Buell and a veteran team of personnel. For more information, after December 1, 2009, contact:
Erik Buell Racing, LLC
2799 Buell Drive, Unit C
East Troy, WI 53120