From Detroit to Washington on the Brammo Enertia (w/video)

On October 13, Brian Wismann, the director of product development at Brammo Inc. and Dave Schiff of Crispin Porter Bugosky have started a road trip from Ann Arbor, MI to Washington, DC. Their goal for the ten-day journey is to raise awareness of electric bikes with Brammo’s Enertia model, which has a 42-mile range and needs four hours to fully charge its six lithium ion batteries.

Considering the 520 miles that need to be covered, the guys will have plenty of time to familiarize people with their $11,995 powercycle. Yes, it is damn expensive, but considering that it only consumes $4 worth of electricity (for the specified trip), it should pay itself back in time and, preferably, during shorter distances and implicit fewer stops (after all, we do live in the century of speed).

Speaking of power, the Brammo Enertia has a 13kW electric motor, which powers it to a top speed of 60 mph. I wonder what the President will think about it. Meanwhile click pass the break to check out the video or go to shockingbarack.com, where the entire journey is being chronicled.