Harley-Davidson permanently ceases production of Buell motorcycles

Data source for all 2008 and 2009 retail sales figures shown above is
sales warranty and registration information provided by Harley-Davidson
dealers and compiled by the Company. The Company must rely on information
that its dealers supply concerning retail sales, and this information is
subject to revision.

Only Harley-Davidson( R ) motorcycles are included in the Harley-Davidson
Motorcycle Sales data.

* Data for Europe include Austria, Belgium, Denmark, Finland, France,
Germany, Greece, Italy, Netherlands, Norway, Portugal, Spain, Sweden,
Switzerland, and the United Kingdom.

Heavyweight Market Data

Nine months ended
September 27, September 28,
2009 2008

 --- ----
United States(1) 260,842 425,732

Eight months ended
August 31, August 31,
2009 2008

 --- ----
Europe(2) 253,694 317,065

1 - United States industry data includes 651+cc models, derived from
submission of motorcycle retail sales by each major manufacturer to an
independent third party. This data is subject to revision and update. As
of the second quarter 2009, industry data includes three-wheeled vehicles
retroactive to 2008.

2 - Europe data includes Austria, Belgium, Denmark, Finland, France,
Germany, Greece, Italy, Netherlands, Norway, Portugal, Spain, Sweden,
Switzerland, and the United Kingdom. Industry retail motorcycle
registration data includes 651+cc models, derived from information
provided by Giral S.A., an independent agency. Europe market data is
reported on a one-month lag. This data is subject to revision and update.