Harley-Davidson employees, MDA organizers and event volunteers participated in various activities to raise money during 2007 Bike Week at Daytona Beach, Fla.
Harley-Davidson sponsored activities for MDA at Bike Week included the "Bankers Auction" hosted by Harley-Davidson, Inc. Chief Executive Officer Jim Ziemer and Vice President and Treasurer Jim Brostowitz, the Willie G. Davidson pledge ride to Daytona, the Harley-Davidson Ride-in Show and MDA public auction held at the Daytona Beach Ocean Center.
Harley-Davidson and MDA volunteers also sold event pins and raffle tickets for a 2007 Harley-Davidson Fat Boy Motorcycle customized by Willie G. Davidson with special Daytona graphics. As an added feature the motorcycle was fully accessorized with Genuine Motor Accessories installed by Harley-Davidson technicians on the Daytona show floor. Jimmie Gore of Pleasantville, LA won this one-of-a-kind motorcycle.
Harley-Davidson has been a national sponsor of the Muscular Dystrophy Association since 1980 and the family of dealers, riders, suppliers and employees has raised more than $60 million for MDA. The funds raised support life-saving research, comprehensive medical care for children and adults with neuromuscular disease and MDA summer camps.