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Harley-Davidson “Ride Free” program


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Starting from the idea that a guarantee should mean something, Harley-Davidson uses the power of example and launches a program called Ride Free through which they encourage riders to buy the Sportster model.

More precisely, those who buy a ’08 or ’09 Sportster (excluding XR1200) from a participating dealer until March 31, 2009 are offered the opportunity to ride it for up to one full year and then trade it for a new Dyna, Softail, VRSC or Toruing model and receive the original MSRP value of their Sportster motorcycles.

Also, those who already own a ’07, ’08 or ’09 Sportster can trade it until March 31 and have the same benefits.

Although that might seem like one great opportunity (which it actually is), it is recommended that you take in consideration the fact that the economy is going through a tough period and there will be more and more such offers. Still, in March the weather starts being just good for riding so I bet you won’t abstain yourself.

Find out more about Ride Free at http://www.h-d.com/ridefree.

Source: youtube




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