Harley Davidson has taken the wraps off its all new project. Named the Livewire, the new project represents Harley’s entrance into the world of electric bikes.
While many purists may consider this approach a blasphemy for the company’s heritage, many others look at it like a welcomed step forward in terms off efficiency and innovation.
The company says that its all new electric motorcycle will be available for test to select customers across the US. The US tour will cover 30 dealerships and it will be followed by Canada and Europe.
Harley added that at the moment, the new model is still in the project faze and won’t go into production, as its only purpose is to test the reaction of Harley’s customers across the world and to experiment with the new technology.
Matt Levatich, President and Chief Operating Officer, Harley-Davidson Motor Company declared “America at its best has always been about reinvention. And, like America, Harley-Davidson has reinvented itself many times in our history, with customers leading us every step of the way. Project LiveWire is another exciting, customer-led moment in our history.”
Levatich added: “This builds on many recent reinvention successes for Harley-Davidson. In just the last few years, we’ve broadened our reach to serve an increasingly diverse society, as well as reinvented our approach to product development and manufacturing. This has resulted in cutting-edge products like the recently launched Project Rushmore touring bikes, Harley-Davidson Street 500 and 750 models and this reveal of Project LiveWire.”
You can learn more about the project by visiting the dedicated site released by the company - projectlivewire.com .
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