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Logic Motor Company to apply the RoadLoK Motorcycle Locking System on every


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"Big Rick" Hoffman of Logic Motor Company, and famous GEICO Motorcycle personality, has chosen the RoadLoK Motorcycle Locking System to protect both his theme and production choppers.

Orange County, NY — The RoadLoK® motorcycle locking system is now featured on every bike produced by the Logic Motor Company. Logic’s founder Rick Hoffman, known in the industry as "Big Rick" and who gained national recognition when GEICO Motorcycle featured him in an advertising campaign, personally chose the RoadLoK to be the standard security system for all of his logically-designed motorcycles.

"After seeing the RoadLoK work for the first time I was instantly sold - it’s something you have to see work to understand. I know why GEICO endorses these locks, and so will everyone else when they get theirs," commented Big Rick. "The first bike I put the RoadLoK on was one of my Witch Doctors that American Iron was riding from Daytona Beach to Connecticut for a test. We put the lock on the morning it was going out, and it’s been on there ever since. It literally ran all the way up the coast without incident. I immediately let the guys at the shop know that we’d be putting one of these locks on every bike we build."

Logic Motor Company, based in Salem Ohio, produces several hundred bikes each year; models include the Witch Doctor™, VooDoo™ 1, VooDoo™ 2, VooDoo™ 3 and other customs. Big Rick also builds a handful of theme bikes each year for various corporate events and charities. "RoadLoK was validated when GEICO Motorcycle backed the product because it offered a real payoff for our customers; when their media-personality ’Big Rick’ approached us about featuring the RoadLoK on all of his bikes we were elated! The fact that Rick has chosen to use the RoadLoK on all of his bikes is an indicator that we have a winning product here. Rick and his fellow builders are truly on the bleeding edge of technology in the motorcycle market, and act as a reliable indicator of trends to come", explained Eric Xavier, Co-Founder and Chief Executive of RoadLoK Security.

The RoadLoK Motorcycle Locking System is the only motorcycle lock in the world that cannot damage the motorcycle it’s protecting. Because the locking system is built into the brake caliper all movement is eliminated when the lock is engaged. No movement means no damage if the rider forgets to unlock the RoadLoK before attempting to ride off. The rider is also relieved of carrying a ’disc lock’ or chain while riding because the RoadLoK is permanently mounted to the bike - all the rider has to carry is a very small removable locking pin.




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