The Ducati 1098 has been voted ‘Most Beautiful Motorcycle of the Show’ at the 2006 edition of the Milan-based EICMA show. This verdict came from over 24,000 motorcycling enthusiasts who participated in a competition organised by the Italian magazine ‘Motociclismo’, which carried out, as it does every year, a survey among the visitors.

The new Superbike model from Borgo Panigale won over 30% of the vote, followed - at a considerable distance - by the MV Agusta Brutale 910R and the Yamaha YZF-R1.

The prize-giving took place in the presence of Costantino Ruggero, the director of EICMA.

The award highlights the huge public enthusiasm for this ‘made in Borgo Panigale’ jewel and provides further confirmation of the enormous amount of energy and resources Ducati is channelling into new product development.

Set to become the new benchmark for the Superbike segment, the new Ducati 1098, the result of extensive on-track experience in both MotoGP and SBK, is the very essence of innovation, technology and ingenious Italian creativity.

With everything already in place for the market launch, the new bike will be in Ducati showrooms in December 2006.