Moto Guzzi Bellagio: Facing the Harley Heat

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Harley Davidson is one name all motorcycle manufacturers love to hate when it comes to the marketing material and deservedly so, for Harley knows and does all that matters. A name which can probably rub shoulders with H-D compared to the other minnows is the Italian, Moto Guzzi.

Source: Telegraph

Harley Davidson is one name all motorcycle manufacturers love to hate when it comes to the marketing material and deservedly so, for Harley knows and does all that matters. A name which can probably rub shoulders with H-D compared to the other minnows is the Italian, Moto Guzzi.

Although somberly, it has been the Harley ‘rival’ if the word is used in its modest sense. A comparison survey would definitely see Harley taking the laurels but every time a new Guzzi Model comes up it is always pitted against the same segment Harleys, which is commendable enough for others don’t even get compared.

The latest Moto Guzzi cruiser that is being compared obviously on the aforesaid parameter is the Bellagio which will compete in the market against the Harley 1200 Sportster.

Facts that could see Guzzi prevail over the Harley 1200 Sportster:

1) A pair of front discs instead of one that features in the Harley

2) 75 bhp output as compared to 69 horses of the Sportster

3) 31 kg lighter than the Sportster at 224 kg

4) Adjustable suspension

The above mentioned details probably give us an impression that the Bellagio has a win –win situation, but then let us just not forget that the one it is pitted against is an H-D make and that moniker on the tank makes a whole lot of a difference.

Keeping aside the Harley comparison aside for an instant, a general look at the Bellagio reveals a good engine and an attractive styling. The ‘keep on at’ side entails the Dash, auxiliary back-up and the transmission backlash.

Back to the comparison narrative, Guzzi can boast of the history factor as its Mandello factory is just 18 years younger to that of Harley’s but its still an august 86 years old. Concurrently, there is another parallel: the sound, the way they shake and the very low rev torque is the same in both these competitor brands.

There is very little disparity between the two yet I’ll have to give it to Harley for its history is 18 years sturdier but I just hope I am proved wrong on this one .The Bellagio has all the facets to beat the Sportster and deserves to steal a few Sportster sales away but not before countering, the Harley heat!


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