CANFIELD, Ohio, — Harley-Davidson of Youngstown will change both its name and its address when it moves into a new, state-of the-art location at I-80 and Rte. 46 in Austintown this summer. The new facility, to be known as Harley-Davidson Bike town, is in an area that has been designated as Bike Town, Ohio by Austintown Township Trustees.
Groundbreaking ceremonies, slated to take place next month, will showcase the many new amenities this new location will provide to Harley-Davidson enthusiasts. But in the meantime, Harley-Davidson of Youngstown owner Tom Wronkovich has a rather large detail to take care of: what to do with the building that presently houses the dealership on Rte. 224 in Canfield Township.
Wronkovich turned to Farris Marketing, his communications consulting firm, for advice on the best way to sell the building. Presdient/CEO George Farris, who has worked with developers for years, suggested he not sell it at all - but rather, give it away.
“I looked at him like he was crazy,” said Wronkovich. Farris went on to explain his idea: give away the building to the first person who buys a special motorcycle the dealership is offering on eBay. Wronkovich says “I told George, ‘That’s beautiful man. Crazy … .but beautiful.’”
The bike and building are up for purchase eBay (see link), and while Wronkovich is not expecting buyers to knock down the doors, he does think the publicity will help get the word out. “I don’t care if anyone buys it through eBay,” he says. “To us it’s a statement. We are Harley-Davidson Bike Town. We are unlike any other dealership you’ve ever seen.”
Harley-Davidson Bike Town will be located near Cracker Barrel Restaurant and next door to Quaker Steak and Lube Restaurant. The new building is four times larger than the current facility on Rte. 224.
Youngstown Harley-Davidson is already the area’s largest dealer, and the soon-to-be Bike Town is expected to become a regional tourist attraction, bringing in new customers and business from surrounding states. It will host events and have special displays unique to any Harley Store, and will boost local hotel and restaurant business significantly.
Interviews available with Tom Wronkovich - call George Farris at (330) 782-8061.
About the bike and building being offered by Youngstown Harley-Davidson THE MOST EXPENSIVE HARLEY-DAVIDSON IN THE WORLD 2007 Harley-Davidson FXDB Dyna Street Bob — standard Twin Cam 96″ Engine — Race Tuner Kit — Screamin’ Eagle Stage 1 Kit — Electronic Sequential Port Fuel Injection. — Black Denim paint — Bassani Pro-Street Slash Cut Pipes wrapped old-school style — Red Satin powder-coated wheels and hubs with Satin Black spokes — Satin Blacked-out engine, triple trees and front end — Black floating rotors (front/rear) FREE WITH PURCHASE: Youngstown Harley-Davidson building! — Prime retail real-estate location on Rte. 224 in Canfield Township, Ohio — 25,000 square feet on over 1.9 acres of land — Daily pass-by traffic: 38,000+ cars — Perfect for retail business or offices.