Randy DePuniet is one lucky pilot as his team – LCR Honda – recently signed a sponsorship deal with Playboy. The rider’s Honda competition motorcycle and leathers will feature the Playboy logo starting this weekend at the IRTA tests and during the Spanish and Japanese GP’s.
Owner of the team, Lucio Cecchinello, has confirmed the news: “We have been in touch with Playboy US for a long time and, taking advantage of the opportunity given by the presence of some American top executives part of Hugh Hefner entourage during his latest visit to Europe, we have defined the guidelines of a project allowing us to start negotiations with some of this evergreen brand’s global licensees. Playboy Italy has positively assessed the project and confirmed the sponsorship for the early stage of the season (MotoGP Championship Launch during the tests in Jerez de la Frontera, GP in Japan and Spain as Title Sponsor, GP in Qatar…unfortunately, we all know the kind of problems for that) linking it to their activities in the view of relaunching the magazine in Italy. Currently, there are further ongoing negotiations with licensees in more countries, who have been presented with our “projects by event” concept, which does not imply any millionaire investments”.
Go to the LCR Honda website for more information and even sexier photos.
Posted on
10.27.2010 @ 00:47