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Royal Enfield Open Weekend


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Take a Modern Classic for a ride at the Watsonian Squire Factory

The second annual Royal Enfield Open Weekend will take place at the Watsonian Squire factory on the 28th & 29th July 2007. 

Last year’s event was incredibly successful, with approximately 1,600 people attending over the two days. People came from across the UK and plans are in place to cope with the increased numbers that are anticipated for this year.

Visitors will be able to see the full current range of Royal Enfield motorcycles, which boasts over a dozen models including cafe racer and trials versions. A fleet of demonstrator bikes will be available so that potential customers will have an opportunity to take one out for a test ride on the open roads, accompanied by group leaders from BikeSafe and the Institute of Advanced Motorcyclists.

In addition to modern classics there will be classic and vintage Royal Enfield motorcycles on display, seminars with the company’s Technical Director and plenty of knowledgeable staff on hand to answer any questions. There will also be regular tours of the Watsonian Squire factory, where sidecars continue to be made by British craftsmen 95 years after the business was started, and the chance to take a chauffeur-driven ride in an outfit.

Situated near the Cotswold market town of Moreton-in-Marsh, the area has many tourist attractions to keep family members occupied so that motorcyclists can enjoy their day at the factory in peace. Freshly prepared hot and cold food will be available (last year’s menu included curry and local ice cream) and there will also be trade stalls with books, clothing and accessories to browse.



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