They say that an image stands for 1000 words and that is good because for this bike safety initiative and commercial Shoei Motorcycle Helmets have two. The print ads are made in Brazil by the Rai Ad agency and are as suggestive as they could be.
Starting from the motto “Valuable Is You,” they have replaced the biker’s head with decorative items such as a clock and a vase. Imagine that your unprotected head is as breakable as that even in a slow speed crash.
Shoei knows their motorcycle helmets aren’t cheap, so they are sending a fair message to spend your money on the safety items that make the difference during a motorcycle crash.