Apparently, Harley-Davidson goes for the Chinese market. No, not the public one as I’m sure they’ve conquered it for a long time now, but the police departments market (if we can even call it that way).
Two Beijing traffic police officers ride motorcycles donated by Harley-Davidson Motor Company near the Tiananmen Tower in Beijing, China, Monday, Dec. 8, 2008. Chinese media reported Tuesday that Harley-Davidson Motor Company donated three Harley police bikes to Beijing’s Dongcheng District traffic police branch for traffic police patrols near the Tiananmen Square. (AP Photo/Color China Photo)
We know that at a certain time in the American Motor Company’s history, heavy motorcycle production destined for police departments meant the difference between bankruptcy and success.
The way I see it, their strategy is to open an appetite for Harleys in an area where they haven’t had much success and so go through the financial crisis by making use of the same old artifice.