Triumph launches viral film to promote Rocket bike.

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The iconic British motorcycle maker Triumph has turned to viral marketing to help promote its latest motorcycle, with a humorous film showing the bike being built and tested by its factory workers.


The film shows the Triumph Rocket , the world’s largest production motorcycle, on the production line and later on a test track. It features characters such as “resident gurning fool”, and includes a scene showing the factory workers risking their lives to test the speed of the bike’s brakes.


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