Anyone who rides a motorcycle knows that it is always safest to wear a full set of leathers – jacket, gloves, pants and boots – when you ride. Believe it or not, leathers actually can be the only thing protecting your skin from nasty road burn, and can even save your life in some severe cases. Well, some people tend to forget, or just feel silly wearing them – myself included – and we need a little reminding that everything is better in leather.
Well, with England getting ready for national Ride to Work Day on June 18th, local TV stations are running ads reminding bikers of safety, including the importance of leather. Instead of giving us a graphic video about the dangers of road rash, one commercial goes exactly the opposite ways by using a double entendre to burn the need for leather in our minds.
The opening scene is bad enough, using key phrases like “doing it,” “leather,” and “wearing protection” at various points. Only to find out that [ha ha] we’re talking about motorcycle leathers protecting you while you “do it” [ride a motorcycle]. Well, at least somewhat… The last scene takes the entendre the other direction, and… Well, you’ll just have to watch the above video to find out.
Go ahead and have a few LOLs on us!