Yamaha Motor Europe has made a tradition from promoting their R1 models with the words of Valentino Rossi and the 2009 one couldn’t have made an exception. Therefore in the promotional video, Fiat Yamaha rider Valentino Rossi refers to the revolutionary engine with the following: "this engine with the crossplane crankshaft gives an easy link between me and the bike, and at the same time provides a lot of power with great control".