Valentino Rossi will continue being the image of Dainesse for 2008 only that the motorcycle clothing producer intends on widening its audience and it so brings Alessia Piovan alongside the MotoGP racer in a concept entitled “Dainesse Lifestyle”.
There is an entire campaign going on, but this new partnership promises to make Dainesse even more desired among motorcycle riders and not only. This is where the young cinema star enters the scene.
Photographer Toni Thorimbert intended on catching scenes of daily life activities and it so brings the products even closer to your heart. The idea was perfect considering the fact that if Valentino would have been on its wheels, we’ll be all looking at the bike, not the riding equipment. We can only guess what game they are playing.