Tire manufacturer Dunlop may not boast of the same racing pedigree as some of its competitors, but the company owned by Goodyear Tires and Rubber Company in North America is determined to take up the challenge of becoming a force in the motorcycle racing scene with its new-found role as the official tire supplier of MotoAmerica.

This role comes with a lot of inherent responsibilities and as this video shows, Dunlop is embracing it and is determined to provide riders of MotoAmerica with the perfect set of tires for the series.

Dunlop Motorsports Technician Tony Romo talked about all the time spent developing these tires. According to Romo, it’s not as simple as slapping its tires into the bikes to see how they handle the rigors of MotoAmerica. On the contrary, the company spends inordinate amounts of time testing and developing its tires to make sure that they’re up to the standards of the series.

This involves hours of test sessions with rider Benny Solis, who plays an integral role in providing feedback to Dunlop’s technicians, who in turn does the laborious work of tweaking and improving the tires to keep them up to the standards of MotoAmerica.

It's far from the glamorous side of motorcycle racing, but somebody's got to do it. As the official tire supplier of MotoAmerica, that responsibility falls on Dunlop, and from the looks of things, it does appear like the company's embracing that responsibility to the fullest.