Femmoto, which began in 2001 as a women-only track day event, has evolved into a track and street demo event focused on women, while allowing men the chance to take street demos along side their women. In 2006, 330 women participated in Femmoto. This year, with the inclusion of men taking street demos as well as Friday’s track day where men and women could ride their personal motorcycles on the track, total attendance increased to 563 participants. Femmoto raises money for The Susan G. Komen Breast Cancer Foundation "Race For The Cure". This year, $13,188 was raised through Femmoto memberships, donations and auction events held over the weekend.
For the first time, Harley-Davidson joined Buell Motorcycle Company as a sponsor of Femmoto 2007, held at the Las Vegas Motor Speedway October 5-7, 2007. The event featured record attendance of 563 participants and provided women the chance to experience the corners on the track aboard a Buell motorcycle as well as enjoy the open road on a Harley-Davidson motorcycle.
"It was exciting for the Company to be part of Femmoto again this year and watch women really enjoy the track experience with the Buell demos and the street experience with the Harley demos," said Karen Davidson. "There was a great deal of enthusiasm for the Harley demos from the women who were devoted sport bike riders, many of whom had never ridden cruisers let alone a Harley. Their smiles said it all."
Harley-Davidson and Buell’s hospitality tent provided women the chance to view the new 2008 Harley-Davidson Softail Rocker C as well as the new Buell 1125R, learn about Harley-Davidson’s Rider’s Edge and Rentals programs, try on MotorClothes and sit back and relax with motorcycling videos, magazines and free ice cream. Both Harley-Davidson and Buell demo riders received a free t-shirt and the chance to sign up to win raffle prizes given away each day.
"My husband and I attended Femmoto 2007 and we both had a wonderful time," said Teri Cardell, new Buell owner and Colorado resident. "We rode our bikes on Friday and I took a demo ride of the Buell Lightening XB12scg. I loved it so much, I purchased one within a week after we got home."
On Saturday and Sunday in the hospitality tent, interactive seminars included a helmet seminar and a bike lift seminar. Karen Davidson, Creative Director, General Merchandise and great-granddaughter of one of the Company’s founders, William A. Davidson, was on-site Saturday to talk to women about MotorClothes apparel designed specifically for women. She also shared her unique insight on how the environment has changed for women riders through the years.
The Femmoto banquet held Saturday included a Fashion Show and unique Moto-Mate contest, similar in format to the Newlywed Game, but featuring motorcycle-related questions. Four couples competed and had the crowd laughing at some of the answers. The winning couple received a gift certificate for Harley-Davidson MotorClothes.