If you did so, the answer to your question could come by reading an article published in the online edition of the New-York Times. Entitled “A Motorcycle For Moguls”, the article refers to those bikes that you an me can’t have, but which often make a good subject of talk for us.
Outrageously-priced two-wheelers such as the MV Agusta F4CC ($120,000) or the Ducati Desmosedici RR ($72,500) make you wonder about the technology and materials implemented, but as you hear that you can get the same rush on bikes that are eight time cheaper, you really don’t know what to think. Has the world turned upside down?
The answer is strongly related to each manufacturer’s marketing strategy, which in this cases tends to be the same: produce 100 limited edition models and sell them to those who want to feel special and satisfied of not being rich for nothing. Then the limited edition model’s success will reflect on the simple models of that same manufacturer (something that tells me they’re pretty much the same) and sales numbers increase, leaving everybody satisfied, even those who can’t afford the one with the long figure as MSRP.
Free advertising is also a thing of great importance as limited edition motorcycles not only fill up pockets with money paid on them, but with those saved from paid advertising. So next time you read about a limited edition model, think about these aspects and notice how you’ll start appreciating normal bikes more. But until then, read the New-York Times article.
Why would anybody do that? Well, the Mv Agusta F4 RR 312 is beautiful and triumphant, indeed the most quality build series motorcycle in the world and in order to celebrate that the maker decided to be a little more eccentric this time so the idea materialized into what you can see in the pictures. Entirely covered in 24 karate gold, the Italian bike can literally be considered a jewel.
Having the dimensions of 80 x 80 - which means a total of 5 meters - the gold sheet was applied by hand and I guess we can say that this is THE bike that looks like moving even at a standstill.
Expensive and laborious work was put into the F4 RR 312 and the refined project came to live thanks to the collaboration with Aurum which provided the precious metal for the even more precious bike.
As you can suppose, the art work was done in Italy, country which also gets all the recognition for this wonder.
3 days of testing in Valencia have confirmed the important steps forward that have been made with the SBK version of the MV Agusta F4 1000 R312. The Team, the MV Agusta technicians and Luca Scassa (the official rider for 2008) have given 110% and completed all the development program while testing several new components. All the hard work has paid-off and given important indications on further development steps and improvements.
"I’m extremely happy about how we are working" (...)
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With the ambition of one accustomed to winning and the self-confidence of a company with all the knowhow in the world, MV Agusta have “crossed” their two latest creations, the F4 CC and the F4 R 312. They have made the ultimate cocktail of power and controlled aggression to once more unleash the beast also known as “the most beautiful motorcycle in the world”.
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2008 MV Agusta F4 RR 312 Picture Gallery
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When we talk about Italian sports bike we think about power, speed and beauty. But also a lot of “ifs” and “buts” cross our mind when we compare them to the Japanese sports bike, for example
Suzuki or Honda models. If back in the ‘70s there was nothing on the road to compare with the Ducati 750SS, in the ‘90s the Italian sports back were long behind the Japanese motorcycle. But this was about to change when in 1997 MV Agusta launched the F4S at the Milan show
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2006 Mv-Agusta F4-1000S Picture Gallery
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Years of painstaking work, never-ending research and the pure passion and professionalism of all the MV Agusta engineers won them the prestigious MASTER BIKE competition that this year took place at the Jerez circuit in Spain.
The F4 R 312 won the title of best motorcycle when up against the best the rest of the world could offer. The riders included 18 specialist journalists and world-renowned riders like Randy Mamola, Jurgen Fuchs and Stefan Chambon representing the 15 best-known (...)
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The evolution of racing bikes is the result of many small steps. The underlying concept is never abandoned, rejected or turned upside down. It is only meticulous little changes that finally lead to perfection. It is for this very reason that the F4 has made history for sports bikes and gone on to become a legend.
The F4 of today is a symbol of this legend. The R312 where "three hundred and twelve" is the top speed. To go fast means, tests, hard work, sweat and winning on the (...)
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The British were pioneers at many things. Some were pleasant and enjoyable, like motorcycles, others not so much, like imperialism. At the very zenith of their motorcycling days, they had performance and handling, but they missed many other things – like oil-tight engines, the ability to make more power after they hit the ’plateau,’ and the ability to consistently imbue their machines with soul.
The Italians, on the other hand, understood that last bit rather well. Right from the Cucciolo (...)
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Cagiva USA invites all MV Agusta enthusiasts to witness the East Coast premiere of the MV Agusta F4CC at the Cycle World International Motorcycle Show this weekend at the Jacob K. Javits Center, New York, NY.
Current MV Agusta owners will be able to enter a reserved area for an up-close look at the F4CC, as well as the Cagiva Mito 500, a prototype model currently on tour with the MV Agusta exhibit.
Also on display will be the world’s fastest production motorcycle, the 2007 MV Agusta (...)
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"Dear MV Agusta Enthusiasts, Cagiva USA would like to take this opportunity to cordially invite you to witness the first public appearance of the 2007 MV Agusta F4CC at the Cycle World International Motorcycle Show this weekend in Long Beach, CA.
Current MV Agusta owners will be able to enter a reserved area for an up close look at the F4CC.
Cagiva USA also has another special prototype model that will also accompany the F4CC which will remain a secret until the show begins at 4:00 (...)
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