Five times 500cc World Champion Mick Doohan stars in the latest video created by the Motor Accident Commission in South Australia. His line is “If I’d faced the same obstacles on the race track that you do on the road, I’d probably be dead!” and it comes at the end of a series of real crashes worsened by the presence of obstacles that riders racing on the road often happen to meet and with the most painful and sometimes tragic results. This turns the attached video in one of the best motorcycle safety ads we’ve seen in a long time – subtle and yet full of essence.
Ardenti Films have come up with a very nice commercial for Scorpion helmets starring gorgeous fitness model Timea Majorova and Jett Schaeffer. Enjoy the video!
The risk of riding a motorcycle is the same regardless of country, so we’re witnessing an abundance of road-safety videos as part of the campaigns that different countries have. I’m writing this still thinking about the “we are small, but we’re not bugs” motto, which lead to a very original video meant to raise awareness of motorcyclists in Norway and today we’ve come across Australia’s latest road-safety campaign video targeting the dangers of motorcycling. This video may send a hard-hitting message, but at least you’ll be thinking about it and find that the throttle works both ways. Video after the jump. > More
Through this video, the American Motorcyclist Association sends a message to all drivers to “watch out, you don’t know who may be on that motorcycle.” I say just don’t be the guy in that car regardless of the odds to actually meet the rider any time soon because most of them don’t get to live for payback time.
If you were thinking about this dentist, you were close although not close enough.
Because Marines and militaries in general use public roads and motorcycles on which they don’t have much experience (sport bikes) to go in search of an adrenaline rush similar to that experienced as soldiers, the US Marine Corp has launched what is called “Semper Ride”, an educational program that consists in a very interesting film containing an overall responsible riding theme, instructional material, and mentoring from some of the motorcycle industry’s most talented riders.
We’ve added the promotional videos of the actual film because this last is for the moment watched in military bases only.
In the video attached to this post, Dainese takes us through different versions of their D-Air system and, implicit, through the history of the innovative airbag safety jacket.
Most important, the latest Dainese D-Air airbag suit was recently put to the test by TT star Guy Martin, who’s impressions are: "It’s mega, the suit feels the same as my normal race suit. After about 10 seconds, the airbag goes back down and you could carry on racing.Top, mega, I love it."
Arai has started to take orders for the barely released Haga Monza replica RX-7 GP helmets. A number of 200 units of the Drudi Performance design helmets will be made and they’re sure few, considering that Noriyuki Haga worn this model during the fifth round of the 2009 Superbike World championship earlier this month. Haga came in second in the first race, but bad luck struck in the second race when the pilot hit a bird and crashed shortly after.
Exceeding both ECE 22.05 and the upcoming Snell M2010 standards, Arai’s RX-7 GP is one of the safest helmets out there and the shell is made of structural net composite (SNC).
With the beginning of the year’s new motorcycle season we start seeing new safety ads addressed either to traffic participants or to motorcyclists themselves. Some better than others, the ads have the clear purpose of both making people aware that bikers exist and to determine these lasts to consider each possible danger when riding just so that they don’t end up in the statistics.
The first ad is from Belgium and the second from Germany. I simply can’t decide which one is better.
The fans of Valentino Rossi are offered the possibility to create their own Rossi-like custom helmets on an AGV mini site that the helmet producer has put together specifically for this purpose. They wager on the fact that riders simply won’t abstain themselves and buy the self customized helmets featuring graphics of the helmet worn by Rossi during the Mugello 2008 GP race. Apart from that, there are also the plain white, black and silver GP-Tech schemes in the case that riders feel more inspired.
As the new motorcycling season begins, the Mayor of London joins forces with the Transport for London to create a safety ad. Produced by M&C Saatchi, the video advises both car drivers and pedestrians to Give Motorcyclists a Second Thought.