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Video: Alaska motorcycle safety ad

Maxx Biker@topspeed.com(Maxx Biker) — Wed, 9 Jun 2010 12:14:00 GMT

Posted on 06.9.2010 12:14 by Maxx Biker
Filed under: | video | safety | Motorcycles | Motorcycle News

Bikers from all over the world, especially the United States are now involved in motorcycle safety programs and very often we see their safety ads on TV. Some are based on inspiration and some not, so you check out the one belonging to the Alaskan ABATE program and see in which category it fits.

Video: Alaska motorcycle safety ad originally appeared on topspeed.com on Wednesday, 9 June 2010 12:14 EST.

Brembo's new airbag jacket can be a life saver [w/video]

Maxx Biker@topspeed.com(Maxx Biker) — Mon, 31 May 2010 12:48:00 GMT

We recently made a post about the Alpinestars Tech Air Race motorcycle suit that features airbags as an extra protection system and while that is a viable solution for riders that plan on keeping the action mostly on the track and definitely using superbikes, this late airbag jacket that Brembo has created appears to be much more appropriate for daily use by commuters and mainly by those who also want to retain a fashionable and stylish note apart from the extra safety.

Called the Brembo Life Jacket, this very special motorcycle/scooter clothing item features an airbag system that deploys in just 80 milliseconds when the rider is suddenly separated from his/her machine. The immediate response is thanks to a new activator developed with Helite and Sabelt. These lasts are responsible for the inertial reel connection cable that is attached to the motorcycle that triggers the airbag.

Designed to protect the torso, chest, back and neck, the Life Jacket remains inflated for 60 seconds before slowly regaining its original size. Using Oxford nylon and Teflon fabric, this type of safety jacket is very light and comes in three models for men and two for women. Colors available are white, black, blue, red, silver gray and sand mélange. Hit the jump to see the demonstration video.

Brembo's new airbag jacket can be a life saver [w/video] originally appeared on topspeed.com on Monday, 31 May 2010 12:48 EST.

Safety ad: “Valuable Is You” by Shoei

Maxx Biker@topspeed.com(Maxx Biker) — Thu, 27 May 2010 11:16:00 GMT

Posted on 05.27.2010 11:16 by Maxx Biker
Filed under: | safety | motorcycle helmet | Motorcycles | Motorcycle News

They say that an image stands for 1000 words and that is good because for this bike safety initiative and commercial Shoei Motorcycle Helmets have two. The print ads are made in Brazil by the Rai Ad agency and are as suggestive as they could be.

Starting from the motto “Valuable Is You,” they have replaced the biker’s head with decorative items such as a clock and a vase. Imagine that your unprotected head is as breakable as that even in a slow speed crash.

Shoei knows their motorcycle helmets aren’t cheap, so they are sending a fair message to spend your money on the safety items that make the difference during a motorcycle crash.

Safety ad: “Valuable Is You” by Shoei originally appeared on topspeed.com on Thursday, 27 May 2010 11:16 EST.

Video: 11 steps towards motorcycle safety

Maxx Biker@topspeed.com(Maxx Biker) — Fri, 14 May 2010 11:42:00 GMT

As you probably already know, May is the motorcycle awareness month. But before we start asking other people using the road to look out for us, we must make sure we have taken all the possible safety measures. So Nelson Nunez, Michael Nunez and Rosemarie Lennon have put together a video about the 11 most important steps that need to be covered for your own safety and that of the people around you: get trained, wear a helmet, wear protective clothing, brake carefully, approach intersections cautiously, pass carefully, keep your distance, avoid riding in rain, never ride side-by-side, approach curves cautiously and never drink and drive. Also, their must-have biker list includes: a license, a helmet, protective clothing, extreme caution and reflective tape and stickers. Good luck out there!

Video: 11 steps towards motorcycle safety originally appeared on topspeed.com on Friday, 14 May 2010 11:42 EST.

Safety first: Alpinestars Tech Air Race motorcycle suit features airbags

Maxx Biker@topspeed.com(Maxx Biker) — Fri, 30 Apr 2010 11:52:00 GMT

Alpinestars have today presented their Tech Air Race motorcycle suit, which was specifically designed and built to enhance the rider’s survival chances in case of a crash. In other words, the leather suit has airbags.

The safety gear manufacturer somehow managed to integrate the system into the Electronic Airbag Protection Suit and have it controlled through a high-tech electronic brain and we hear the process was a long and complicated one, but the breakthrough was worth the while.

The suit constantly monitors the rider’s movements and will only arm if the rider is moving and the engine is running. It offers five levels of programming and even works on electric bikes, so it seems Alpinestars thought at everything.

In the unhappy event of a crash, the safety system’s response is crucial, so the electronic brain determines the imminence of a crash in about 8 milliseconds, the airbags fully inflate in 50 milliseconds and they stay like that for 5 seconds before starting to deflate, process which takes 25 seconds.

Once used, the system can be rearmed in less than 60 seconds using two separate cylinders with a cold charge of nitrogen. The extra protection system will increase the price of the standard suit with about $2,500 when it is expected to hit production in June 2011. Also, the system will be adapted on all kinds of riding gear, from racing to off-road.

It all sounds good in theory, but nothing compares to actually seeing the airbag system being deployed on a rider, so hit the jump for a video showing just that.

Safety first: Alpinestars Tech Air Race motorcycle suit features airbags originally appeared on topspeed.com on Friday, 30 April 2010 11:52 EST.

Fairy Godmother, the motorcycle safety ad we all like

Maxx Biker@topspeed.com(Maxx Biker) — Wed, 28 Apr 2010 10:57:00 GMT

Posted on 04.28.2010 10:57 by Maxx Biker
Filed under: | video | safety | Motorcycles | Motorcycle News

The Michigan Office of Highway Safety Planning has just released a motorcycle safety ad advising you to “ride safe so you can ride again.” That is if you don’t have a fairy godmother to take care of you.

This is the kind of motorcycle safety commercial that at seeing, anyone sane can react and that’s why we happen to prefer it over the shocking ones we got used seeing.

Fairy Godmother, the motorcycle safety ad we all like originally appeared on topspeed.com on Wednesday, 28 April 2010 10:57 EST.

Video: Swiss motorcycle safety ad

Maxx Biker@topspeed.com(Maxx Biker) — Mon, 19 Apr 2010 15:00:00 GMT

Posted on 04.19.2010 15:00 by Maxx Biker
Filed under: | video | safety | Motorcycles | Motorcycle News

Take a look at the latest motorcycle safety ad that we came across. It was made by the association of Swiss insurers and it looks like a piece of heaven…or something. It shows a couple of guys on sportsbikes and a guardian angel (also on a motorcycle) singing to them a very calming song – “Slow down. Take it easy!” Performed by Sign & The Opposite, this can even be downloaded from the slow-n-easy website, but I don’t think you’ll be hearing many bikers listening to it.

Lately, we’re witnessing a tendency for this kind of safety ads, but we’re not sure they have the same effect as those that really show the risks of dangerous riding. Still, it is better than nothing.

Video: Swiss motorcycle safety ad originally appeared on topspeed.com on Monday, 19 April 2010 15:00 EST.

Ride Safe Indiana Compaign starring Nicky Hayden [w/videos]

Maxx Biker@topspeed.com(Maxx Biker) — Mon, 12 Apr 2010 15:41:00 GMT

Indiana’s Criminal Justice Institute has started a motorcycle safety campaign called Ride Safe Indiana, which for now consists in a couple of videos showing 2006 MotoGP World Champion Nicky Hayden advising bikers to go easy on the throttle and always wear their gear. Both videos are also based on the power of example, meaning you’ll see some of Hayden’s most serious crashes. Follow the jump to see the videos.

Ride Safe Indiana Compaign starring Nicky Hayden [w/videos] originally appeared on topspeed.com on Monday, 12 April 2010 15:41 EST.

The making of THINK BIKER TV commercial

Maxx Biker@topspeed.com(Maxx Biker) — Thu, 4 Mar 2010 12:30:00 GMT

Posted on 03.4.2010 12:30 by Maxx Biker
Filed under: | video | safety | Motorcycles | Motorcycle News

Do you remember GB’s latest motorcycle safety campaign video, the one with the “if you would get to know me, I think that you would like me very much” lyrics in the happy song? Well, they’ve also released the backstage video, which shows how interesting the making of commercial videos are, especially this one. It also shows the guys behind the cameras talking about the idea, their way of putting it into practice and the message they’re trying to send. Take a look.

The making of THINK BIKER TV commercial originally appeared on topspeed.com on Thursday, 4 March 2010 12:30 EST.

Video: Great Britain's motorcycle safety campaign

Maxx Biker@topspeed.com(Maxx Biker) — Fri, 26 Feb 2010 13:32:00 GMT

Great Britain has started a motorcycle safety campaign in an attempt to reduce the number of casualties involving bikers and an awareness video was released to suggest motorists to look out for motorcyclists. Starting from the idea that drivers are most likely to look out twice for bikers if they actually know one personally, the video shows riders with accessories that would make even Rio de Janeiro carnival participants envious. See it for yourself.

Video: Great Britain's motorcycle safety campaign originally appeared on topspeed.com on Friday, 26 February 2010 13:32 EST.

Alcohol, the greatest obstacle for bikers

Maxx Biker@topspeed.com(Maxx Biker) — Wed, 23 Dec 2009 14:55:00 GMT

Posted on 12.23.2009 14:55 by Maxx Biker
Filed under: | safety | awareness | Motorcycles | Motorcycle News

Heavy drinking bikers need no special occasion to get their act together, but now that the holidays are knocking on our doors, alcohol can turn into the greatest obstacle for riders. Therefore, the Salvador Association in Portugal has commissioned an add campaign against drinking and riding. This one here is the advertisement we like the most so if you like it too when you’re sober, make sure you also do so when the jingle bells go crazy. Don’t be that guy!

Alcohol, the greatest obstacle for bikers originally appeared on topspeed.com on Wednesday, 23 December 2009 14:55 EST.

ThermaHelm Cooling Helmet can turn out to be a live saver [w/video]

Maxx Biker@topspeed.com(Maxx Biker) — Thu, 26 Nov 2009 14:12:00 GMT

Brain swelling is the immediate effect of head injury and it is a proved fact that the stopping of this effect can make the difference between life and death because of the pressure that the brain has to subdue when it meets the skull. This is precisely what paramedics are trying to prevent when applying a cold pack on the head of accident victims. So hearing about ThermaHelm having created the Brain Cooling Helmet, we started digging deeper into this potential life saving idea, only to find that the prototype stage is now completed and it should see production.

ThermaHelm’s Cooling Helmet works by storing separately gel or water and ammonium nitrate in a slim plastic packet positioned in the lining. During a serious crash, tiny spikes pierce through the separate compartments, causing the ammonium nitrate to mix with the gel or water, triggering an endothermic reaction that cools the brain, dramatically reducing the effects of the crash. Furthermore, it features an LED indicator that warns premature activation, small cameras that are able to record those crucial 60 seconds before a motorcycle crash, integrated Bluetooth headphones and fog-free visors. In other words, it brings helmets into the 21st century.

Press release and video are attached after the jump.

ThermaHelm Cooling Helmet can turn out to be a live saver [w/video] originally appeared on topspeed.com on Thursday, 26 November 2009 14:12 EST.

Motorcycle safety ad message: road racing is a big No-No

Maxx Biker@topspeed.com(Maxx Biker) — Mon, 2 Nov 2009 15:41:00 GMT

Five times 500cc World Champion Mick Doohan stars in the latest video created by the Motor Accident Commission in South Australia. His line is “If I’d faced the same obstacles on the race track that you do on the road, I’d probably be dead!” and it comes at the end of a series of real crashes worsened by the presence of obstacles that riders racing on the road often happen to meet and with the most painful and sometimes tragic results. This turns the attached video in one of the best motorcycle safety ads we’ve seen in a long time – subtle and yet full of essence.

Motorcycle safety ad message: road racing is a big No-No originally appeared on topspeed.com on Monday, 2 November 2009 15:41 EST.

Timea Majorova starring in Scorpion helmets commercial

Maxx Biker@topspeed.com(Maxx Biker) — Thu, 22 Oct 2009 16:01:00 GMT

Ardenti Films have come up with a very nice commercial for Scorpion helmets starring gorgeous fitness model Timea Majorova and Jett Schaeffer. Enjoy the video!

Timea Majorova starring in Scorpion helmets commercial originally appeared on topspeed.com on Thursday, 22 October 2009 16:01 EST.

Australia starts motorcycle safety campaign (w/video)

Maxx Biker@topspeed.com(Maxx Biker) — Thu, 22 Oct 2009 14:16:00 GMT

Posted on 10.22.2009 14:16 by Maxx Biker
Filed under: | video | safety | Motorcycles | Motorcycle News

The risk of riding a motorcycle is the same regardless of country, so we’re witnessing an abundance of road-safety videos as part of the campaigns that different countries have. I’m writing this still thinking about the “we are small, but we’re not bugs” motto, which lead to a very original video meant to raise awareness of motorcyclists in Norway and today we’ve come across Australia’s latest road-safety campaign video targeting the dangers of motorcycling. This video may send a hard-hitting message, but at least you’ll be thinking about it and find that the throttle works both ways. Video after the jump.

Australia starts motorcycle safety campaign (w/video) originally appeared on topspeed.com on Thursday, 22 October 2009 14:16 EST.