If you’re strolling the streets of New York, by now you should expect that anything can happen at any given time. Apparently, the people in Times Square didn’t seem to get the memo as they witnessed a NASCAR team conducting an actual pit stop right smack dab in he middle of the world famous landmark.
We’re guessing that the Red Bull Racing Team, which included driver Brian Vickers and a full assembly of the Red Bull mechanics and pit crew, didn’t get lost on its way to Michigan for Sunday’s Sprint Cup Series race so we’re venturing to say that this is some form of guerilla marketing destined for the internet, it lends a little support to Red Bull in the process. Judging from the stunned and baffled looks on the faces of the crowd while watching the team perform an actual tire change outside of the McDonald’s in Time Square, it’s safe to assume that they didn’t know what the heck was going on. Either way, advertising – be it or good or confusing – is still advertising, and the 20.6 second pitstop certainly made all those people in the area stand up and take notice. Whether that translates to more TV viewers in the New York area is an entirely different matter.
But what the heck, it worked didn’t it? How else do you explain the thousands of hits it has garnered on YouTube.
Nascar has finaly anounece the 2008 scheduale. For the next year Nascar made a few changes. The first one is that Nextel Cup will be named Sprint Cup, and the Busch Series will be called Nationwide Series. This two changes are not so important – the only change is the name, not the rules and the competition – the real change is the introduction of the new car concept: the Car of Tommorow. 2008 Sprint Cup Series Race Schedule Date Venue February 09 Daytona International Speedway February (...) More
After being used for the end of 2007 Nextel Cup season, the Car of Tomorrow will make its official debut at Las Vegas Motor Speedway on 11 December, where Tony Stewart, Matt Kenseth, Jeff Burton, Kasey Kahne and Travis Kvapil will take part in a Goodyear tire test. The Car of Tomorrow will be used in all Nextel Cup races next year.
After Johnson’s second consecutive Nextel Cup championship and the 33 races won in their six years with crew chief Chad Knaus, Johnson received from Hendrick Motorsports a life time contract. "I just offered it to him," Hendrick said. "It’s a commitment. Jimmie and I talked about it, and Chad and I talked about it. You know, I want to do whatever I can do to keep it together. When you’ve got someone that you really enjoy being with and you see that they’ve got unlimited (...) More
On Tuesday, in front of the Speedway Club at Lowe’s Motor Speedway, the three Raybestos Rookie of the Year winners peeled the yellow stripes off their bumpers and joined the ranks of NASCAR veterans. "When I first came here, they told me I was running for Raybestos Rookie of the Year, and I was like, ’you’ve got to be kidding me,’" said Montoya, the 1999 Indianapolis 500 winner and a seven-time winner in Formula One. "I thought I would be an exception or something. In a lot of (...) More
Chip Ganassi Racing with Felix Sabates announced yesterday that Fastenal Company, a leading global industrial and construction supply distributor, has signed a multi-year deal with the team to sponsor driver Dario Franchitti and the No. 40 Dodge Charger in the 2008 Nationwide Series. The program will feature Franchitti as the car’s primary driver and also include select races with his Ganassi Sprint Cup Series teammate Reed Sorenson behind the wheel. "I’m very pleased to bring Fastenal (...) More
Hornaday won his third Truck Series championship Friday night, finishing seventh to edge Skinner by 54 points after the season-ending Ford 200 at Homestead-Miami Speedway. Hornaday trailed by 29 points entering the night, but benefited nicely when Skinner’s left-rear wheel broke away midway through the race. "This is an unbelievable year," said Hornaday, who matched Jack Sprague for the most career Truck Series titles. "No matter what happened today, it was a great year. To (...) More
Jeff Burton wrapped up the Busch Series car owner’s championship in style Saturday night, winning the season finale at Homestead-Miami Speedway to give Richard Childress his 11th NASCAR title. Burton, who shared the No. 29 Richard Childress Racing Chevrolet with Scott Wimmer this season, took control late in the race after a series of green-flag pit stops and pulled away to the win while runner-up Mark Martin and series points champion Carl Edwards battled behind him. As Burton crossed (...) More
Johnson became the first driver to win consecutive championships since Jeff Gordon in 1997 and ’98, wrapping up the title by finishing a trouble-free seventh in the season finale at Homestead-Miami Speedway. Johnson said after Miami race: “I think that we have a lot of good years ahead of us and we’ll be fighting for more championships and certainly winning more races as the years go by, and hopefully be a three-time champion in the near future.” Team owner Rick Hendrick was along for the (...) More
Chip Bolin, the team engineer who led Matt Kenseth to his lone victory of this season on an interim basis, is the leading candidate to step up to crew chief on the No. 17 squad when Robbie Reiser moves into management next season. Roush Fenway Racing announced Thursday that Reiser, Kenseth’s crew chief since the driver’s rookie season, will become general manager of the team’s Nextel Cup operations. Reiser will succeed Max Jones, who will become co-owner and general manager of the Yates (...) More