In an interview with Autocar, Audi boss man Rupert Stadler mentioned some fairly revealing information regarding the idea. “The TT can be a family,” Stadler said. “This concept shows that we can do it as long as the genetic code is kept.” This sort of ‘genetic code’ of sorts is what makes the TT unique, including the wheels arches, unique side windows, the exterior lighting, and the interior themes.
What this means for Audi, and more specifically for the TT, is a series of cars all based on the same platform, but with different seating configurations, number of doors, and possibly several powertrain options. It seems the sky is the limit for the TT except for the one design direction that Stadler specifically shot down: a bigger sedan. “The TT should be an icon and that icon has to be respected and that means a compact car that sporty to drive.
Still, that leaves options like a three-door hatch, a two-door shooting brake, the Offroad concept (pictured above), or a smaller four-door compact sedan like the one Audi Technical Chief Ulrich Hackenberg hinted at last month. This sort of sedan would compete nicely with the hot-selling Mercedes CLA and BMW M235i. However, it does seem this sort of compact sedan might cannibalize Audi sales elsewhere in its lineup, namely the A3. Perhaps Audi will include enough differentiation to separate the cars in terms of performance, intended function, and targeted audience to make production of both make sense.
Click past the jump to read more about the Audi TT Offroad.