The Aston Martin Lagonda was a luxurious sports saloon that was in constant production from 1974 to 1990, covering four different generations or “series.” Then in 2009, Aston Martin talked about reviving the Lagonda name, and to do so, brought out an SUV-ish concept that was, well, kinda ugly. It did get some good reviews as well, but for the most part, it wasn’t exactly up to par with anything else on the market. It was slated for production at one point toward 2012 when Aston expressed interest in bringing it to market in places like China, but once CEO Dr. Ulrich Bez was no longer in the picture, the Lagonda name was then rescheduled to be its own marque – one that can be found in the latest Lagonda Tarif – a fine vehicle in its own right. However the market is constantly changing, and coupe-ish SUVs are becoming more of a thing, and that’s why you’re looking at our latest rendering of a new Aston Martin Lagonda.

Essentially a mix of several models combined together, we’ve got the tall roofline muscular and defined rear haunches, a little bit of DB11 DNA, and a much larger version of the DB11’s grille design with a massive emphasis on height. Needless to say, our rendering artist has much better taste than whoever was responsible for that Lagonda SUV concept of 2009. To put it simply, this one isn’t ugly at all. Let’s dive into the rendering and take a much closer look at what’s going on here.

2020 Aston Martin Lagonda SUV

Specifications

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• Model: 2020 Aston Martin Lagonda SUV
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Pros

Cons

Exterior

If Aston Martin is going to revive the idea of building a Lagonda SUV or CUV, then this is what it really needs to shoot for. This rendering depicts one hell of a sexy vehicle with the right proportions, the right body lines, the right angles, and a look that screams power and luxury. Up front, it’s got a grille that resembles that of the DB11, but much taller with seven chrome, horizontal slats. The fascia itself extends outward to great a sporty lip with a wide piece of chrome trim, flanked by a pair of vertically oriented fog lights. The otherwise smooth fascia manages to add character without taking away from the stout lines on the hood or the gentle curvature of the front fenders below the headlights. Our hood features two distinct, carved lines that lead toward the slightly raked A-pillars.

On the side, things get really attractive, with the most notable feature being the way the front wheel arc transitions into a sharp body line that traverses over the fender vent and toward the rear quarter – it’s the cleanest look you could possibly get, and it’s accented by the dropping waistline below the windows. The roofline has a slight bubbly appearance, but that crease at the bottom of the C-Pillars adds a lot of character and really emphasizes those muscular rear haunches. We didn’t render the rear end of this specific model, but it would have a hatch that’s raked at top and vertical on the bottom. Those thin, 3D taillights will split between the hatch and the rear quarters. A mild rear diffuser would round out the exterior package to go with the dual exhaust outlets.

Interior

As you can see, ours is much prettier, so let’s hope Aston does us all a favor and doesn’t produce the hideous looking retro-wagon thing it showed off years ago. But, that’s not the only Lagonda. Let’s not forget about the Lagonda Sedan:

And, just for fun, here’s a couple of shots of the 1976 to 1989 Aston Martin Lagonda:

Drivetrain

There’s no telling what Aston Martin would do with the interior of the Lagonda SUV. The image you see above is the original concept and, suffice it to say, it looks better than the exterior of the original concept. But, things have changed a lot since then, and technology has improved greatly. I’d expect to see a low sitting dash, with two tiers as you see above. The lower portion would likely be wrapped in fine leather while the top half, along with the pillars and roof liner will likely get Alcantara on top. I suspect we’ll see a large, tablet-like display making itself at home in the center stack while the center console will be far less eventful that the one you see here. I’d expect something simpler, with a pair of cup holders, a large storage bin with wireless charging capabilities, and maybe even a cubby on each side for the driver and passenger.

The thing to keep in mind, however, is that Aston will have to do something about the seats. The ones in this concept are far from being supportive enough for an SUV that I suspect will have some pretty decent performance credentials. Expect them to be wrapped in the finest leather, offer 18-way adjustment, massage, heating, and cooling functions as well. Technology will include a Wi-Fi hotspot, OTA updates for the onboard infotainment system, phone connectivity via Android Auto and Apple Car Play, and a number of USB ports. I suspect the rear passenger area will get their own display screens and infotainment services, most likely with hookups for video game consoles and the ability to play digital content.

As a coupe-ish SUV, there won’t be a ton of cargo room behind the rear seats, but a simple press of a button should allow you to lay down anywhere between 20 and 100 percent of the seatback for increased cargo area. There will likely be a luggage storage area below the boot floor, as well as a pair of cubbies on either side of the cargo area for smaller items. The standard audio system will likely include 10 speakers or so with at least one subwoofer, while an higher-end system will likely take the wattage much higher and offer up at least 16 speakers of ear-shattering goodness.

Pricing

At this point, there’s no telling what could power the Lagonda SUV. Aston Martin did strike a deal with Daimler AG to supply a number of Mercedes-AMG engines for its next-gen cars to go with electrical systems as well. When the original concept came to be, word had it that it would use the same platform as the Mercedes GL, so it’s quite possible that this model could ride on a Mercedes platform as well. So with that said, there are some pretty serious possibilities for engines here. First off, this thing could get the same powerplant from the DB11. If you recall correctly, it comes with Gaydon’s all-new V-12 that’s good for 600 horsepower and 516 pound-feet of torque – more than enough to get the Lagonda SUV anywhere you need to go. In the DB11 it can get you to 60 mph in 3.9 seconds and up to as much as 200 mph. Of course, the Lagonda won’t be quite that fast, but its credentials will be good nonetheless.

Next up for consideration would be the 6.0-liter V-12 from the Aston Martin Lagonda Taraf. A highly-bespoke model from the British marque that is estimated to come in at somewhere around $1,000,000 in cost, and makes use of a stretched version of the same platform found in the Rapide. It delivers 540 horsepower and 465 pound-feet and is estimated to hit 60 mph in as quick as 4.6 seconds while topping out at 195 mph. And, considering the SUV is lightly based on the sedan as far as styling goes, it could use that platform instead. But, what about those Mercedes-AMG engines?

Well, this SUV will be able to support just about anything you could think of throwing under the hood, and with the deal with Daimler, that could mean that plenty of AMG powertrains are up for grabs, too. One option could be the 5.5-liter V-8 from the GLE63, that’s good for 550 ponies and 516 pound-feet. It should return similar performance, so a 60-mph sprint in 4.5 seconds isn’t out of the question. The 3.0-liter V-6 from the GLC43 could also find its way into the Lagonda, offering up 385 ponies and 284 pound-feet. That would make for a sprint to 60 mph in something like 5.5 to 6 seconds. Then, there’s also the 5.5-liter from the GLS tuned to 577 ponies and 561 pound-feet that would also be a nice piece of motivation to get this Lagonda rolling down the road.

Then again, there could be some hybridization in the works as well, pairing a smaller V-6 gasoline mill with some electric motors. All-wheel drive is pretty much guaranteed regardless of Aston’s drivetrain choice, and you can expect to have adaptive suspension, several drive modes, and one of the smoothest rides possible.

Bentley Bentatga

Pricing

I honestly have no idea where to go with pricing on this one. Looking at the pricing of the Lagonda Taraf doesn’t help as I doubt Aston will try to sell off a $500,000 – $1,000,000 SUV, but it could take on something like the Bentley Bentayga, which would put it at a starting price of around $230,000 or so, but then again I could be completely wrong, so we’ll just have to wait and see. After all, it will sport the Lagonda badge, so it’ll be considered to be worth its weight in gold, I’m sure.

Competition

Bentley Bentatga

Bentley really through its customer base for a loop when it announced plans for the Bentayga, but once it came to fruition, it was found to be quite literally the most luxurious SUV you can get your hands on. And, with a 6.0-liter V-12 under the hood that produces 600 horsepower and 664 pound-feet of torque, it’s not exactly a slouch either. It can hit 60 mph in four seconds flat and tops out at 187 mph, but more importantly is the amenities inside. We’re talking fine wood trim, plush seats with quilted stitching, more space that your heart desires and the rear seats can even adjust 15 different ways. Of course, you’re not going to get one cheap, as the starting pricing comes in at around $230,000 and with options, it can easily approach half a mil. Perhaps this really will be the main competition for the Lagonda.

Read more about the 2018 Bentley Bentatga.

Porsche Cayenne

The Cayenne is up for a generational shift for the 2018 model year, but it’s been a contender in this market since 2010. Currently offered in several different forms, the Cayenne can be had in GTS, Turbo, and E-Hybrid trim levels, with power output ranging from 300 ponies with a 7.3-second sprint to 60 mph all the way up to 520 horsepower and a 4.2-second sprint to 60 mph in the Cayenne Turbo. The GTW comes in at 440 ponies and a 4.9-second sprint, while pricing ranges from as little as $60,600 in entry-level form all the way up to a starting price of $118,100 for the Cayenne Turbo. Most likely cheaper than the Lagonda, you could still consider it a competitor, but don’t expect it to be anywhere near as bespoke.

Find out more about the 2018 Porsche Cayenne.

Conclusion

At this point, all I can say is that Aston Martin needs to pretend it never made that original concept and draw some inspiration from our design or any other floating there that doesn’t look like a Volkswagen Golf crossed with an Audi and a few strands of WWII-era German tank. And, with the Lagonda name, I’m sure it’s going to be well above my pay grade anyway, so I guess I shouldn’t really care, but Aston does have a good opportunity to really jump into the market here if it does it the right way. But, what do you think of our rendering? Think it would be a big hit if Aston put it into production? What kind of price point would you expect to see? How much would you actually pay? Let us know in the comments section below!