The Ram pickup has long been a major player in the full-size pickup segment, though it usually trails the Chevrolet Silverado and Ford F-150 in overall sales. Nevertheless, the Ram continues to push innovation, design, and interior development within the segment. Likewise, the F-150 has been highly competitive with those criteria, introducing its all-aluminum body, EcoBoost line of engines, and a large number of useful technologies.

Ram’s laundry list of innovations includes the 3.0-liter EcoDiesel V-6, the eight-speed automatic transmission, and its multi-link coil spring rear suspension. Both trucks have far more to boast about, but these are the ones most often seen in advertisements.

Of course, brand loyalty plays a huge role in pickup sales. Customers fiercely defend their purchase decisions, backed by automaker’s quibbles over tow ratings, fuel economy, and “other mines-better-than-yours” talking points. However, there are plenty of customers who don’t have an established brand loyalty. That’s who we’re targeting here – the undecided buyer wanting to know all the options between the Ram and F-150.

Let us know what you think of the two trucks in the comments below. You can also check out our comparison between the F-150 and the 2016 Chevrolet Silverado 1500 here.

Continue reading for the full review.

2016 2016 Ford F-150 vs. 2016 Ram 1500

Specifications
  • Make: Array
  • Model: 2016 2016 Ford F-150 vs. 2016 Ram 1500

2017 2016 Ford F-150 vs. 2016 Ram 1500

Specifications
  • Make: Array
  • Model: 2017 2016 Ford F-150 vs. 2016 Ram 1500
  • [do not use] Vehicle Model: Array

The Ram pickup has long been a major player in the full-size pickup segment, though it usually trails the Chevrolet Silverado and Ford F-150 in overall sales. Nevertheless, the Ram continues to push innovation, design, and interior development within the segment. Likewise, the F-150 has been highly competitive with those criteria, introducing its all-aluminum body, EcoBoost line of engines, and a large number of useful technologies.

Ram’s laundry list of innovations includes the 3.0-liter EcoDiesel V-6, the eight-speed automatic transmission, and its multi-link coil spring rear suspension. Both trucks have far more to boast about, but these are the ones most often seen in advertisements.

Of course, brand loyalty plays a huge role in pickup sales. Customers fiercely defend their purchase decisions, backed by automaker’s quibbles over tow ratings, fuel economy, and “other mines-better-than-yours” talking points. However, there are plenty of customers who don’t have an established brand loyalty. That’s who we’re targeting here – the undecided buyer wanting to know all the options between the Ram and F-150.

Let us know what you think of the two trucks in the comments below. You can also check out our comparison between the F-150 and the 2016 Chevrolet Silverado 1500 here.

Continue reading for the full review.

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