In the middle of all the auto shows going on this time of the year, Audi->ke14 is mixing it up a bit by participating in an expo that has nothing to do with concept cars and high-performance cars.
The Ingolstadt-based automaker has booked its attendance to the 61st Spielwarenmesse International Toy Fair in Nuremberg, Germany from February 4 to 9. Among the toys Audi is scheduled to display at the largest international toy and games trade event includes a 1:2 scale model of the Auto Union Arrow Type C, an Audi children’s car, an Audi junior Quattro, and a bunch of other stuffed toys Audi is hoping gets picked up by retailer.
Incidentally, Audi is the first ever car maker to ever participate at the toy fair. Caroline Gerberding, the woman responsible for bringin Audi to the event, said that Audi’s involvement was an effort of the brand to introduce a whole new and lighter side of Audi. “It's an exciting project," she said. "For the first time, the main focus of an exhibit is not to present our cars, but instead is aimed at showing off our ‘little’ Audi world.”
Press Release after the jump
61st International Toy Fair: Audi to exhibit
Audi to be the first carmaker to exhibit at the International Toy Fair in Nuremberg
Exclusive model cars and children's toys
Approximately 2,700 exhibitors from 59 countries - including quattro GmbH
AUDI AG will be the first carmaker ever to present a selection of its products at the 61st International Toy Fair in Nuremberg. The exhibit booth for the car brand with the four rings will present visitors with a selected range of toy models and new products from the Audi children's world. The 61st International Toy Fair takes place from February 4-9 in Nuremberg.
During its debut at the toy fair, AUDI AG subsidiary quattro GmbH will be exhibiting exclusive model cars and car-related toys, including remote-controlled cars, stuffed cars and an Audi motorsports teddy bear. Industry professionals, journalists, commercial resellers and large-volume buyers can view the world of toys offered by Audi by visiting the exhibit booth.
A special highlight for the toy fair is the Auto Union Silver Arrow Type C in a 1:2-scale version with chain drive. The stuffed TT and motorsports bear, the Audi kids' car and the Audi junior quattro will also be exhibited.
By being the first carmaker to exhibit at the Nuremberg fair, Audi is seeking to raise awareness of the diverse range of toys the company offers. "It's an exciting project," said Caroline Gerberding, who is responsible for exhibitions and events at quattro GmbH. "For the first time, the main focus of an exhibit is not to present our cars, but instead is aimed at showing off our "little" Audi world.
The International Toy Fair in Nuremberg is one of the world's leading professional exhibitions for toys and leisure products. About 2,700 exhibitors will display their wares from February 4-9.