For the 10th time in the history of Super Bowl commercials, Audi is joining in on the fun with a 60-second commercial that will air during the second quarter of Super Bowl LIII. The game, which is scheduled for February 3, 2019, is typically defined for the commercials that run during the game as much as the game itself. This year, Audi’s message revolves around electrification, specifically the arrivals of a number of electrified e-Tron models, including the e-Tron SUV and the e-Tron Sportback. A handful of Audi’s electric concepts — the e-Tron GT Concept and the Elaine Concept — are also expected to feature in the 60-second spot.
For the 10th time in the history of Super Bowl commercials, Audi is joining in on the fun with a 60-second commercial that will air during the second quarter of Super Bowl LIII. The game, which is scheduled for February 3, 2019, is typically defined for the commercials that run during the game as much as the game itself. This year, Audi’s message revolves around electrification, specifically the arrivals of a number of electrified e-Tron models, including the e-Tron SUV and the e-Tron Sportback.
While we still don’t know the contents of Audi’s 60-second commercial for Super Bowl LIII, the German automaker’s involvement doesn’t come as a surprise to a lot of people. Audi has been one of the most prominent automakers as far as rolling out commercials for the Super Bowl, even in times when automotive advertisers shied away from all the spending involved in having these ads run on air. Last year was a good example of that as there was a dearth of automotive advertisers participating in the event.
This year is shaping up to be a renaissance of sorts for automotive advertisers in the Super Bowl. We know Audi’s going to be there with a commercial that will feature the e-Tron SUV and the company’s own “electric future.” We also know that Audi isn’t going to be the only car brand with an ad for Super Bowl LIII. Hyundai, Kia, and Toyota will also produce their own commercials, and Mercedes-Benz, which took a year off last year, is back in the commercial lineup this year. Other major brands like Ford, Jaguar, Land Rover, and Nissan won’t be there, but other brands, including Honda, BMW, and General Motors, have been tight-lipped with regards to their own plans for the Big Game.
As for Audi, the German automaker is playing it right in shining the spotlight on the e-Tron SUV. The electric SUV is already available for reservation, and it’s scheduled to go on sale sometime in the spring. In many ways, a commercial at Super Bowl LIII comes at a perfect time to promote and raise awareness for the SUV’s upcoming launch, which will happen a few months after the game.
Make no mistake, though. Audi’s return to the world of Super Bowl commercials isn’t just about promoting the e-Tron SUV and its electric future. It’s also about re-engaging American consumers after the company posted declining sales in the U.S. for the first time in almost a decade. Sure, Audi is still regarded as one of the most popular luxury brands in the U.S. market.
As far as the ad itself goes, the only thing we know is that the e-Tron SUV will play a starring role in it. Other Audi e-Tron concepts like the GT Concept and the Elaine Concept could also make appearances. Audi’s Super Bowl commercial is scheduled to air during the second quarter of Super Bowl LIII.
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Further reading
Read our full review on the 2019 Audi E-tron Quattro.
Read our full review on the 2018 Audi e-Tron GT Concept.
Read our full review on the 2017 Audi e-tron Sportback Concept.
Read our full review on the 2017 Audi Elaine.