Taking the time to customize a car means that car becomes an expression of our personality, our emotion and our unique taste as individuals. That customization process has gotten easier in recent years, with some manufacturers offering configurators that let you design your car before you even head out to the dealership. Now, Bentley->ke15 has taken things a step further with what it calls The Inspirator.

The Inspirator is an app that is available on IOS devices that watches and records your emotional reaction through your device’s front-facing camera as you watch a series of stimulating videos. The videos and narrative change as you react positively or negatively, allowing the app to determine your preferences based on what stimulates you the most. After you’ve finished watching the video,->ke278 the Inspirator forms a uniquely configured vehicle. In theory, the resulting vehicle should serve as a perfect starting point – with options you would like the most – in the configuration and personalization process.

Keven Rose, a Board Member for Sales and Marketing, has said “Configuring a Bentley is an intensely personal experience; it is a reflection of your personality and taste.” He continued “It provides intelligently curated responses which can be personalized further to truly make the car your own” It is certainly an interesting take on personalization and customization. If nothing else, it adds a bit of fun to the purchasing process. Currently, the Bentayga->ke5088 is the only model that can be customized with the Inspirator, but Bentley plans to add its entire lineup to the app in the near future.

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Why it matters

I think this is an awesome idea that gives a whole new meaning to customizing a vehicle. Once thing I wonder about, however, is what Bentley intends to do with the incoming recording of expressions from users of the app after they are done. Are the videos simply deleted and forgotten about, or will they remain the property of Bentley and be used for other purposes? I can envision executives loving the idea of reviewing user reactions to different options and features. Not that I’m saying there is some sinister plot hidden behind the Inspirator, but it would be an effective way to get in-depth insight to what people like and dislike without directly asking for their opinion.

Bentley Bentayga

Read more about the Bentley Bentayga here.