BMW’s->ke178 mysterious “DontBlogAboutThis” website has caught the attention of the auto industry much to the delight – as we can imagine – of the people from Bavaria. And despite the rather innocuous name of the site, we’re thinking that BMW was using nothing more than ‘reverse psychology’ on the whole thing, adamantly pointing out that all of us shouldn’t “blog about this” while knowing full well that the opposite was going to happen.

Now that we’ve fallen for BMW’s trap hook, line, and sinker, we’re delighted to let everybody know that the company has uploaded new photos and even a video of the mysterious BMW 6-Series->ke320 Coupe concept that seems to be the only subject of the whole marketing campaign.

We’re still not sure what this car looks like – or what it is, for that matter – but we do know that BMW is probably running away with this gimmick until it's ready to unveil the concept, which, we can only hope will be in Paris->ke227 at the end of the month.

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