The sheer size and magnitude of the Geneva Motor Show manifests itself in a variety of ways. Cool concept cars can be seen in all corners of the show, but there are a few special oddities that you can discover if you look hard enough. One of the more curious stands belongs to Brembo, the Italian brake manufacturer whose products you see on just about every performance car in the world. Brembo showcased a handful of interesting concept brakes. All concepts stood out for the same reason, and it’s not because they feature a revolutionary brake technology. These Brembo brake concepts gain your attention because of how colorful and vibrant they are. Imagine your cars with these brake calipers on them? It would add some personality to your ride, don't you think?

It’s not often that a company like Brembo can capture attention in an auto show that’s brimming with high-value concepts and important world debuts. Ok, so Brembo didn’t exactly dominate the headlines, but it did have one of the coolest booths in Geneva, in large part because of these colorful brake calipers. While it’s true that brake calipers are far more important because of their functions, every so often, it doesn’t hurt to give this specific equipment a bit more personality. Brembo understands that more than most, and as one of the leading experts in this field, the brake specialists have been known to splash some color in its products from time to time.

These new concepts, though, are on another level. They’re works of art, or, at least in some cases, inspired by actual works of arts from famous artists. Brembo did say that a lot of these creations were “inspired by the world of fashion, design, art, and style.”

I’ll start with the red caliper that features the always-fashionable argyle sweater design. Imagine what that would look on a car with a similarly customized argyle-themed interior. Maybe this caliper works best on a stylish British car like Jaguar. A bit more on the artistic side is the orange caliper, which features a classic camouflage pattern. Camo prints don’t typically work on luxury sedans, so if I’m getting this particular brake caliper, I’m going to give it to a proper Jeep, perhaps a Wrangler, and repaint the body in the same color scheme to reflect a nice bit of consistency in the visuals of the off-roader.

The white caliper with the dragon print on it works on a luxury car. I’ll even go as far and say that if Rolls-Royce builds a special edition, China-exclusive Phantom in 2024 — that’s the next Year of the Dragon — it should ring up Brembo and ask for this particular caliper. The symmetry would be pretty incredible. Speaking of symmetry, how about the nature-themed caliper with the plant design on a hybrid vehicle? There’s a bit of irony in a performance brake sporting a greenery design, but it’s still pretty cool to look at, especially if said hybrid sports a similar white-and-green body finish.

For performance cars, I like the yellow- and orange-spotted brake caliper that’s inspired by the prints of a cheetah’s body. As the fastest animal on land, a cheetah would be a solid reference to a future performance car. Perhaps Koenigsegg can build one after we’re done salivating over the recently launched Jesko hypercar. The Swedish automaker does have a fascination for speed and performance, and there’s no better brake caliper design to highlight that fascination than one sporting the prints of the fastest land animal in the world.

I’d use this one on a Bentley or Maybach. It’s not ostentatious in obvious ways, which is what I’d describe the two luxury automakers. I’d throw Rolls-Royce in there, too, but it already has dibs on the dragon caliper for its future Phantom Year of the Dragon Special Edition for the Chinese market.

The remaining calipers come from the world of art and style. I’m not familiar with two of the designs and where they’re inspired from — the black caliper with the neon symbols and the yellow caliper with what looks like app black and red app logos — but one design, in particular, is very close to my heart. Barring is one of my favorite artists in the world. He’s been dead for almost 30 years, but his works remain as some of my favorite pieces of pop culture art in the world. if I’m buying any one of these colorful brake calipers, there’s no debate on which one I’m spending on.

Unfortunately, none of these brake caliper concepts are for sale. I know. Bummer, right? Just about every surface of a car has had artistic nods to it that brake calipers are probably one of the last frontiers in personalized aesthetic designs. Even if Brembo doesn’t plan on putting any of these calipers into production anytime soon, I wouldn’t be surprised if, somewhere down the road, they end up going for sale.

If that happens, you can bet that my wallet will be ready to score a set of that Keith Harring-inspired Brembo brake caliper.