Over the years, luxury brands have evolved from all-go car brands to full-fledged lifestyle brands. This includes everything from Ferrari-branded watches to Bentley-branded fitted luggage. And let’s not forget about the various shoe offerings over the years. Now, Aston Martin is jumping on the shoe bandwagon again. It was back in 2010 that Aston Martin teamed up with Nike to produce 500 pairs of the Kobe Bryant-Aston Martin Hyperdunks, and 2012 when it paid up with John Jobb to make a line of special-edition shoes. But this time around, Aston Martin has teamed up with Hogan to produce the Aston Martin x Hogan limited-edition luxury sneakers.

The new shoes are based on Hogan’s “Olympia” design and are a mix of nylon mesh and fine leather, something that should make these things an absolute dream to wear. They will be available in four different color combinations, all of which are geared toward autumn and fall. What really sets these shoes apart, however, is the tongue, which is fashioned from Aston Martin’s classic Kestrel Tan leather and has pinched seam detailing. And of course, they feature AM’s classic wing logo, just to let the world know that you’re rocking something other than a typical pair of Hogans on your feet. These limited-edition kicks will go on sale at the end of June 2017. If you want a pair, you better get in line – only 3,000 pairs will be produced.

You’ve Gotta Rep Your Favorite Brand, Right?

So, here’s the deal: accessories like watches, shoes, even jewelry have all be fashioned with the names and logos of the world’s most prominent automakers. Ferrari has come out with more watches than I can count, matched with sunglasses and clothing. A fear years back, Lamborghini and Car Shoe celebrated their 50th anniversary with a pair of special moccasins, and just last year, GM and Piloti teamed up to bring us the Camaro Fifty Driving Shoes. Ducati and Puma have even teamed up in the past to bring out special edition shoes. And while these Aston Martin shoes might not be as cool as those Hyperdunks from back in the day, you’ll certainly look good wearing them. No word on pricing as of yet, but Hogan shoes typically retail around $400, so don’t think you’re getting off cheap if you want to rep a pair every now and then.

They go pretty well with the Aston Martin Vanquish S don't you think?


|