What does a CEO of both an automaker and a rocketmaker do to cross-promote? Why launch a sports car into space. That’s exactly what Elon Musk is doing with his personal 2008 Tesla Roadster during today’s first flight of SpaceX’s Falcon Heavy rocket.

The rocket will launch from the Kennedy Space Center on Tuesday, February 6 with its flight computer programmed for Mars. “ red car for a red planet,” Musk tweeted back in December. The module atop the Falcon Heavy will then enter a hyperbolic orbit between Mars and the Sun, which it could theoretically maintain for a billion years. Better yet, the car’s radio will be playing Zarathustra, the theme song from A mannequin affectionately named “Starman” will also be behind the wheel a wearing a SpaceX spacesuit.

The Falcon Heavy rocket is a huge milestone for SpaceX. While the Tesla Roadster is more of a silly payload, this trial launch will prove SpaceX has its math right. The Falcon Heavy is currently the largest and most powerful rocket in operation and is second only to NASA’s mighty Saturn V rocket used during the Apollo series in the late 1960s and early 1970s. The Falcon Heavy is said to have a payload capacity of 70 tons – roughly 2.6 times that of NASA’s shuttle orbiter.

Like SpaceX’s Falcon 9 rocket, the Falcon Heavy’s main stage will launch its payload toward space before separating and landing itself back on earth. The second stage will continue to run as it escapes earth’s atmosphere and gravitational pull. Of course, Musk isn’t planning to send a fleet of Tesla vehicles into space, but rather has plans for manned missions to the Moon and then onto Mars.

The launch is scheduled to happen between 1:30 and 4:30 pm EST from Kennedy’s Launch Complex 39A, the same one used for Apollo and Shuttle launches.

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Tesla Roadster

Read our full review on the 2008 Tesla Roadster.

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