Since the death of the Ramcharger in 1994, Chrysler->ke21 has been noticeably absent from the full-size, body-on-frame SUV->ke145 game. That may change with the next generation of Ram->ke4211 pickups,->ke242 however, as Fiat->ke30 Chrysler Automobile’s CEO, Sergio Marchionne, mentioned the possibility of a large SUV during an interview with Automotive News.

The full-size SUV segment is “the near-exclusive use of some other ,” Marchionne said. “We have a reasonable chance of getting at least part of that market.” He continued in saying, “I think we have a unique opportunity with renewal of the pickup line, with the powertrains we selected, to significantly increase output. We will also be exploring, as a result of that investment, some other segments.”

Marchionne didn’t elaborate what other segments he was referring to, but did confirm the proposed SUV would not compete with the upcoming Jeep Grand Wagoneer SUV.

The CEO confirmed FCA is exploring the possibility of a full-sized SUV in response to other popular models like the Chevrolet Suburban->ke263 and Ford Expedition->ke363 – models that continually help their respective automakers earn double-digit profit margins. According to AN, these body-on-frame SUVs tend to be the most profitable vehicles sold on a per-unit basis.

There’s no further word on what FCA, or more specifically, Ram would call the SUV, but the automaker does have a rich history of names to choose from. Also obscure is the timeline in which FCA plans on rolling out the new model, or if ever. More in-dept studies are most assuredly planned, helping FCA brass to decide if the venture is worth the investment.

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