It’s no secret that the Middle East->ke3761 is a market that’s near and dear to Ferrari’->ke252s heart. It’s not Ferrari’s biggest market - Giulio Zauner, general manager of Ferrari Middle East and Africa, said in December 2015 that the region only accounts for about eight percent of Ferrari production - but it’s arguably one of the most important ones. Zanier attributed that to the high degree of customization of Ferrari cars in the region, especially in the Saudi and UAE markets.

Knowing how the company’s profile has grown exponentially in the area, Ferrari has taken the time out of its busy schedule to release a video that pays tribute to the love affair between the Italian automaker and its loyal clientele in the Middle East. The video is aptly called “Deserto Rosso” - Italian for “Red Desert” - and it signifies the iconic color of Ferrari and the breathtaking sand dunes of some of the world’s most spectacular deserts.

The automaker spared no expense in creating the video,->ke278 as you can expect from a company like Ferrari. Apparently, it was shot in the deserts surrounding the Liwa Oasis with Ferrari bringing along a pair of California T models to drive around the terrain of the Rub’ al Khali, otherwise known as the Empty Quarter, from sunrise to sunset to cover the whole experience of driving in such a beautiful and identifiable location. It’s arguably one of the best promotional videos that Ferrari has created in a long time. That’s high praise considering that Maranello is famous for its evocative and emotionally stimulating promo videos.

Check it out and rest assured, you’re going to appreciate the lengths by which Ferrari made the video, all because it wanted to tip its hat to one of its most important markets.

Ferrari California T

Read our full review on the Ferrari California T here.