Earlier this year Flo Rida decided that a $1.7 million Bugatti Veyron is just not enough for him, so he decided to wrap in gold. Of course, this was basically just a grab for attention.

Now, from gold Flo Rida decided to go pink with his Veyron->ke1112. This time it is for more than just attention, as the pink hue is to help raise awareness for breast cancer -- October is the official month for breast cancer awareness for those that don't know.

Along with the pink wrap, Flo Rida's Veyron also dons the immediately recognizable pink ribbon -- the official breast cancer awareness logo -- on its hood, chromed wheels and some chrome insertions on the grille.

Last time around, we couldn't help but laugh at the golden shimmer of Flo Rida's rig, but this time around, we have to admit that he did this over-the-top wrap for a good cause: saving the ta-tas. Hat's off to you, Mr. Rida...

Click past the jump to read more about the standard Bugatti Veyron.

Bugatti Veyron

Bugatti unveiled the Veyron 16.4 in 2005. The Veyron's first update came in 2009 when Bugatti revealed the Grand Sport version, and the latest came in 2011 when the Super Sport debuted.

The 16.4 version is powered by a monstrous 8.0-liter, W-16 engine that delivers a total of 987 horsepower. This amount of power was enough to sprint the car from 0 to 62 mph in 2.5 seconds, 124 mph in 7.3 and 186 mph in 16.7. Top speed went up to 252 mph - a speed that could be hit in just under a minute!