Kia Kee Concept was supposed to make its North American debut at the Los Angeles Auto Show. But on its way to States, the "new face of Kia" broke free of its cargo restraints inside the car transporter and smashed its front end.

The car was sent back to Italy to get repaired and Kia spokesman Alex Fedorak said there is no way it's going to make it back to the States in time for the LA show.

The Kee Concept made its world debut at the Frankfurt motor Show in September and was scheduled to stop at Kia's dealer meeting in Las Vegas before arriving at the L.A. Convention Center when the accident occurred.