Luxury begets luxury and no more is that in full display right now than the recent partnership between Lamborghini and the Waldorf hotel chain. In a lot of ways, it’s the perfect cocktail of hospitality and horsepower as the two esteemed companies are giving guests at any of the Waldorf hotels all over the world the opportunity to get behind the wheel of a Lamborghini Huracán and have it all to themselves for a bit.
The program is called the “Waldorf Astoria Driving Experience” and those who take up the offer will be given 30 minutes to drive either the Huracán LP580-2 or the Huracán Spyder along a pre-planned route within the vicinity of the hotel. Naturally, a pro driver from Lamborghini will sit shotgun at all times in the event the driver needs assistance. All 12 Waldorf locations around the world won’t hold the program simultaneously as the program will move around to these locations, lining up with any popular events in a specific area.
For instance, the program will be available at the Waldorf in New York City from September 9 to 11, right around the same time as the U.S. Open tournament is playing in nearby Flushing Meadows. So if you’re in the Big Apple around that time, don’t be surprised to see a parade of Huracáns parked just outside the Waldorf Astoria.
From there, the program will travel to other unique locations, including the Trianon Palace Versaille in Paris from October 7 to 9 to go along with the Paris Motor Show; the Boca Raton Resort and Club in Florida from November 3 to 7 for the Fort Lauderdale International Boat Show; the Waldorf Astoria Dubai Palm Jumeirah from November 10 to 19 for the Dubai Motor Festival; the Arizona Biltmore from January 14 to 22, 2017 to coincide with the 46th Annual Barrett-Jackson auction in Scottsdale; and the Waldorf Astoria Chicago on February 17, 2017 for the Chicago Auto Show.
Continue after the jump to read the full story.
Why it matters
It really is a perfect match, isn’t it? Two luxurious brands, coming together to create a unique experience for guests of the Waldorf Astoria. Truth be told, it’s not the first time that a collaboration like this has occurred and I’m guessing that more will follow suit. It’s just that this particular one is unique because the partnership perfectly captures the image of both companies. They complement each because the same types of affluent people who stay at the Waldorf are likely the ones that can also afford a Lamborghini Huracán, or two.
I’m permanently disqualifying myself from this discussion for obvious reasons, but I’m happy for those who can get to experience the feeling of driving around a Lamborghini, even if it’s just for 30 minutes. Who knows, someone may like the experience so much that he ends up ordering his own Huracán after driving it. That’s not far-fetched and I’m sure Lamborghini is betting a few sales are generated.
As for the Waldorf, I don’t know what the hotel chain gets out of this other than the perks it provides for its customers. I guess that’s a big part of being involved in the hospitality business. You come up with collaborations like this so the customers enjoy their stay enough that they’d be more than willing to come back in the future. In any case, this is a win-win scenario for both Lamborghini and the Waldorf hotel chain. They both benefit from the presence of the other and there’s no telling where this partnership goes in the event that both end up getting more than they asked for.
Could we perhaps see the Waldorf hotel chain start using Lamborghinis as their official hotel vehicles? It’s highly impractical, but when it comes to luxury franchises like these two, nothing really is impossible.
Lamborghini Huracán LP 610-4 Spyder
Read our full review on the Lamborghini Huracán LP 610-4 Spyder here.